Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Get Engineers Can Sell white paper now.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". This will allow you to track the source if web visitors downloaded a white paper or purchased a product.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Heinz Marketing

JULY 27, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Sales Management 100

Sales Management Top of Funnel Account Based Marketing ABM 100

Belkins

SEPTEMBER 20, 2019

B2B cycles take more time to complete. But right now 61% of B2B companies state that the length of their sales cycle has increased within a year. Even if the sales cycle gets longer, it doesn’t mean you can relax. Fact: In general, it takes more time to convert a B2B prospect into a B2B buyer.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

accelerate agency

APRIL 12, 2023

You can expect your potential customers to ask for detailed information, as well as a demo or trial of your service to explore whether it would function well with their existing systems. Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.”

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. What’s more, insight could be as simple as a table comparing product features with those of a competitor; it could be as complex as a white paper report on industry-wide trends.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hinge Marketing

SEPTEMBER 29, 2022

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Its principles can be applied to almost any web page, but it is particularly effective in making educational expert content rank well in Google and other search engines. And that just scratches the surface.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets? Do you see any patterns here?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

MAY 11, 2020

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

markempa

AUGUST 16, 2016

Actually, last week did a webinar, and I was teaching a case study of a company that found 40% of their new business, their new revenue was coming from leads that were over a year old. That all depends on the sales cycle, how long the sales cycle is. I am really ready to see how far you’ve moved along.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Hinge Marketing

MAY 7, 2014

Think guides and white papers, webinars, e-newsletters or eBooks. Thanks to your targeted content, lead nurturing campaigns and offer strategies, they’ve reached the stage in their sales journey where they’re ready to make a decision. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Top of Funnel 48

Top of Funnel Sales Cycle B2B Sales B2B Marketing 48

Unbound B2B

JANUARY 16, 2023

After all, it is easier to convince people to buy a paper shredder than to get them to adopt your software into their daily workflow. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard. They offer a versatile range of pricing options and demos to their customers.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

accelerate agency

AUGUST 4, 2021

Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

B2B Digital Marketer

SEPTEMBER 15, 2020

Joe is a business strategist, LinkedIn expert and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. And then cutting is those B2B companies that have a particularly long sales cycle and a very high lifetime value.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Ambal's Amusings

AUGUST 27, 2009

That could include a complimentary whitepaper, a webinar, a speech, or a blog post – actually anything that gives your prospects valuable industry info such as how-to tips, insight on industry trends, or useful data. Host your own webinar or team up with a company that shares your interest in a particular subject.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JANUARY 10, 2018

There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. Webinars have become so common that there’s a lot of noise around the format.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Convert

SEPTEMBER 8, 2021

Sometimes, a consecutive A/B test can give us winners on paper, but when we combine them, they are not always the highest performing option for our page. Again, I’m simplifying here and assuming you run for a full sales cycle on each test.). You can request a demo call to see their new features. helps is noticeable!).

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

SEPTEMBER 22, 2023

Here’s an important thing to keep in mind: Although your marketing model may seem clear and simple on paper, it’s not always that linear in real life. Examples include ebooks, webinars , email newsletters and product demonstrations. Content at the BoFu stage is geared toward making a sale. effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . . Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Asia Matos. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Asia Matos. DemandMaven | Founder.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Inbox Insight

NOVEMBER 23, 2022

Distinguishing between Marketing Qualified and Sales Qualified allows sales teams to prioritize and focus on those leads that are most likely convert. This approach is useful, especially in situations where products have longer sales cycles and where nurturing the wrong leads can negatively impact conversion rates.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Full Circle Insights

MAY 20, 2022

For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product. At some point, they may request a demo or attend a webinar or in-person event.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Single Grain

JULY 8, 2021

White papers. Demos and detailed specs. Deliver high-quality leads to your sales team. Shorten the sales cycle. Hosting webinars. 5) Encourage Collaboration Between Sales and Marketing. Examples of content for the MOFU stage are: Case studies. Detailed guides. Customer stories.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Single Grain

AUGUST 6, 2019

You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place. Host a webinar.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Madison Logic

FEBRUARY 25, 2022

However, in 2021 Google receives more than eight billion search queries daily and the internet has experienced a 50-fold growth of content and data in just nine years. White papers. This shortens the sales cycle, boosts conversion, and saves marketers time from having to sift through less valuable leads. Case studies.

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

SnapApp

JANUARY 11, 2018

Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . According to Google, 90% of multiple device owners switch between an average of three per day to complete a task. . . Source ). . . ServiceNOW. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? White Papers/E-books. We want to be very clear that this is just our map for content types — there is no real consensus on which types of content work best in each stage because it depends a lot on your sales cycle, your industry and your audience. Landing Pages.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112