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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

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Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Metadata

Quick aside: Here’s how to build a complete customer journey To build an accurate customer journey, start with what you know about your customers’ pain points, challenges, and key events in their journey, like the frequent actions they take before requesting a demo. Book a demo today. Want to learn more about Metadata?

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The future is bright, loud, and interactive, what does the next generation of B2B buyers love?

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. REQUEST A FREE DEMO.

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4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Metadata

And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold. Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry.