KoMarketing Associates

AUGUST 23, 2019

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. Only 18 percent of B2B marketers say they are actually using AI. AI Remains a Top Concern for CMOs.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Engagio

OCTOBER 30, 2023

Since the release of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in the workplace has been on everyone’s minds. While AI was proven to significantly elevate performance across various tasks, there’s a caveat. The study found that the BCG consultants using AI completed 12.2%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 93

Marketing AI Allocation Top of Funnel Planning 93

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. This is not a call to hand everything over to the algorithms.

Deliverability 132

Deliverability Ad Frequency DemandBase Paid Search Agency 132

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

Customer Experience Matrix

OCTOBER 4, 2016

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. Which is exactly as it should be, if marketers are to maintain maximum flexibility in their tools.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Valasys

AUGUST 9, 2023

Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

DemandBase

MARCH 17, 2020

Data is the source of truth that informs and guides marketers’ campaign strategies. As data gets bigger, the actionable insights B2B marketers have at their disposal also increase. What marketers need is control over this explosion of data. Demandbase Data Stream. Site Analytics.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Metadata

JUNE 16, 2020

Today, Demandbase announced that it’s acquiring Engagio , and it comes as no surprise. As the default leader in ABM, Demandbase looks to innovate and unify its platform, and Engagio is a piece of that puzzle, providing that account-level view that makes Engagio unique. The intersection of AI, Data and RPA (e.g.

DemandBase 91

DemandBase Account Based Marketing ABM Zoominfo 91

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

MAY 3, 2021

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Today, Sales and Marketing intelligence have become a must-have for B2B companies.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. The point is that your marketing messages should vary based on each member’s particular interests.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. The Role of AI in B2B Growth Strategies AI fills the role of an over-eager, data-driven assistant.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)? OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

MARCH 28, 2023

We asked ChatGPT how go-to-market compares to Jenga, read on to see how it did! The post DB Asked AI: How Does Go-to-Market Sales and Marketing Alignment Compare to Jenga? appeared first on Demandbase.

DemandBase 62

DemandBase Marketing 62

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. Sixty-two percent of them believe the marketing emails are informative, while 27 percent consider them irrelevant. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. Just seven percent of PR agency professionals said they believe public relations will become a distinct, separate function from marketing. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. for non-personalized mail.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Engagio

JANUARY 19, 2021

For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. Let your AI do the work.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

DemandBase

MARCH 7, 2019

Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. The full potential of ABM is finally being unleashed by artificial intelligence (AI). Data Unlocks Artificial Intelligence Excellence.

Account Based Marketing 40

Account Based Marketing ABM DemandBase Touchpoints 40

Alaniz

DECEMBER 21, 2018

Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) – Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM Paid Search Agency 40

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We discussed our vision for transforming go-to-market via a Converged Growth lens.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Conversica

JANUARY 8, 2020

For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. Below we will discuss how the Demand Unit Waterfall and Conversica Sales AI Assistant s can help B2Bs overcome many of the issues around context and conversations.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Thus, your marketing team can target their efforts to attract them. They aim to give data that helps marketing and sales teams work collaboratively. Demandbase.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. Here are a few examples: AI and predictive analytics. Online conversations.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. AI is now implemented in less than 30% of B2B enterprises.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

FEBRUARY 28, 2023

ChatGPT helped AI hit an inflection point with the rise of generative AI, but this shiny object just scratches the surface of what is available today for B2B companies and their sales and marketing teams. The post AI’s Potential to Help B2B Companies with Revenue Goals appeared first on Demandbase.

DemandBase 127

DemandBase Paid Search Agency Companies B2B 127

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Why Is Intent Data Important for Marketers? Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98