Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Maybe this will lead to a meeting to discuss how your products or services can help. So, how should B2B marketers operate in this new reality? More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

JUNE 18, 2020

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. It’s time to say hello to the age of humanization.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

ClickZ

JULY 3, 2019

Let’s take a look at ABM’s development leading up to this point to understand what’s next for the category. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. He can be found on Twitter @peisaacson. So, how and why did an ABM ecosystem develop? What does today’s ABM business ecosystem look like? The next phase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Kabbage

NOVEMBER 9, 2016

The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. They also publish some of the leading research on content marketing every year that influences and defines content strategy across organizations. DemandBase. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Digital B2B Marketing

MARCH 25, 2013

Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. Providers: Bizo, Demandbase, Neustar. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar).

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Kabbage

NOVEMBER 9, 2016

The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. They also publish some of the leading research on content marketing every year that influences and defines content strategy across organizations. DemandBase. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Digital B2B Marketing

OCTOBER 2, 2012

The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Both Bizo and Demandbase offer this solution. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Here is what you need to do instead. Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Directive Agency

MAY 20, 2020

Create your TAM in LinkedIn by setting an audience that targets specific businesses and job titles, effectively targeting your potential lead, and build ads off that audience. Create a funnel-based remarketing campaign and provide your audience with the next piece of content to excel their journey down the funnel and to the next lead stage.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Metadata

MARCH 25, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Valasys

MAY 27, 2019

ABM focuses on optimizing marketing mediums by focusing on individual accounts rather than leads, channels or products through the unification of the entire buyers’ journey from online research to (re) purchase, to advocacy. It also helps in discovering new accounts through leads by focusing on individual leads which in turn helps ABM.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Metadata

MARCH 26, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. It will change how B2B revenue teams operate,” said Gabe Rogol, Chief Executive Officer, Demandbase.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

JUNE 27, 2018

Look no further than your LinkedIn or Twitter feed for proof. Stephanie Thomas, Demandbase. Great companies are built with great people, and hiring the right person to lead your ABM can be the difference between success and failure. Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

ANNUITAS

FEBRUARY 19, 2015

Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. If you attend an event and don’t share your learnings with your team (or apply them to your job), what was the point? Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Content Standard

DECEMBER 4, 2015

.” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. Twitter, for example. On top of accelerating the pace of your audience growth, you’ll start to see some good page-view traction on your promoted pieces.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

.” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. Twitter, for example. On top of accelerating the pace of your audience growth, you’ll start to see some good page-view traction on your promoted pieces.

Allocation 40

Allocation DemandBase Budget Programs Content 40

SWZD

SEPTEMBER 2, 2019

Snowflake is implementing account based marketing (ABM), which Lars said solves the age old problem of “marketing counting leads but what sales really cares about is closing accounts.” They have a matching process between leads and accounts and have all activity roll up into an account score. Account Based Marketing. Key Takeways.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Funnelholic

NOVEMBER 4, 2015

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. With this kind of IP-based tracking in place, you can do more than target individual leads — you can open the door to entire accounts. You can follow him on Twitter at @sangramvajre. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Onalytica B2B

NOVEMBER 25, 2015

We were very interested to see which influencers and brands drove the most conversation on Twitter, so we analysed over 26K Tweets tweets from 21st August – 18th November around the query “B2BMarketing” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. Demandbase.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. To form or not to form? Q2 2018: GDPR Wars.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Webbiquity

JUNE 14, 2011

Use data–intuition often leads down the wrong path. • Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Buy his new book ! And correlations are good data. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8 million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

SmartBug Media

NOVEMBER 21, 2022

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Demandbase. Twitter Ads.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Top Rank Marketing

OCTOBER 4, 2023

To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Heinz Marketing

JULY 18, 2021

How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . I’ve given up many weekend days manually testing lead flow through forms, workflows, and campaigns.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

SmartBug Media

MARCH 10, 2020

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. Twitter Ads.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97