LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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Newsletter Practices Lead Nurturing DemandBase 100

NuSpark Consulting

DECEMBER 18, 2011

Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. DemandBase has a similar structure. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.

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Lead Generation Reachforce Lead Scoring Lead Ranking 100

DemandBase

MARCH 1, 2019

Not only do conversion rates improve when sales and marketing align on lead nurture, but companies with sales enablement strategies tend to experience much higher customer retention and sales win rates compared to those who don’t. Why Marketing + Sales Alignment is Critical.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

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Lead Generation Trends B2B Marketing Generation 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

OCTOBER 21, 2012

Demandbase just recently unveiled their new company targeting platform. Madison Log ic offers a similar service, called Data Match Lead Retargeting. That’s a unique lead nurturing tactic! Bizo , a B2B ad platform, also announced company targeting recently.

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Paid Content Paid Search Agency Display Social Media 100

The ABM Agency

FEBRUARY 19, 2023

Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Lead Nurturing Programs: Lead nurturing programs help ensure that prospects stay engaged throughout the sales process by providing timely follow-up communications and relevant content at every stage of the journey.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Lead Nurturing Programs: Lead nurturing programs help ensure that prospects stay engaged throughout the sales process by providing timely follow-up communications and relevant content at every stage of the journey.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Canadian Marketing Association

APRIL 23, 2018

It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan. Tools include CRM tools, your website, marketing automation and on top of that other campaign and deployment measurement tools, such as Demandbase, Uberflip or Bizable.

Trends 48

Trends Planning Lead Ranking Budget Programs 48

Valasys

MARCH 30, 2020

According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets. This boosts the economic front of the organizations.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

KEO Marketing

OCTOBER 3, 2017

Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016. Researchers expect this upward trend in spending to continue in 2017. Why the growing adoption of ABM? In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KEO Marketing

AUGUST 3, 2017

Marketing automation and lead nurturing. Deploy a process that monitors, tracks, and drives leads through a system developed to address their needs at every point of the buying cycle. Mobile , local , social. Our Top Five Technology Marketing Best Practices .

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. So a lot of companies looked to the third-party intent companies like Bombora, Demandbase, or 6sense. Here’s a final question: you left Demandbase recently.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Nurture known leads with personalized emails. Nascent personalization and lead nurturing leverage job titles to segment inbound leads. The problem?

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Intent Data Intent Lead Ranking Marketing Automation Services 48

ClickZ

JUNE 17, 2020

5: Demandbase: Account-based marketing (ABM) platform. Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users. Category : Account-based marketing (ABM). What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

DECEMBER 16, 2015

Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content. In a sense, the success of traditional lead generation depends on your ability to keep a steady flow of leads running through your sales pipeline.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

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Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. It’s not just about pouring buckets of content out, on and offline. How to Gain Buy-In for Content Marketing.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Some notable figures about the rise of marketing automation: +451% lift in qualified leads. +85%

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. DemandBase. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Recommended reading: 10 Ways to Engage Your Audience with Interactive Content.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Personalisation and really getting to know your audience or clientele.

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Paid Content B2B Marketing Trends Sales Management 62