Webbiquity

JUNE 14, 2011

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Google does a good job of this with the help information for their various tools. • Greg Ott , Demandbase.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

APRIL 6, 2015

Prophix spent $80k to develop a comprehensive demo video series, and in addition to hosting and proper synchronization with YouTube and social channels, rich engagement tracking was a must-have for their efforts: @Prophix shares their requirements for a video platform.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Demandbase. Measure the results of the campaigns. 70 ABM Technologies. Data Enrichment. LinkedIn Ads.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Heinz Marketing

JULY 18, 2021

AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. For additional help with the platform, Stack Moxie has a help center , YouTube channel with training videos, and a support team , ready to jump in and answer questions. ON24, Bright Talk, Eventbrite, GoToWebinar, ReadyTalk . Pricing and resources.

Marketing Automation Services 114

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 114

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. You can share links to Vidyard, YouTube, and other videos on Facebook. In-Feed Videos).

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Convince & Convert

NOVEMBER 11, 2015

Solutions like YouTube (a better video “experience”) allowed us to link out to that video content and use the email only as a call-to-action. videos) can either be shoehorned into blog posts or consumed on non-owned experiences like YouTube. For over 15 years, we’ve primarily been sending our prospects content via email.

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook is one of the most popular destinations for video on the internet, second only to YouTube. You can share links to Vidyard, YouTube, and other videos on Facebook.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Martech

AUGUST 18, 2021

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Just having a YouTube channel doesn’t seem to cut it anymore. Jon Leiberman, Demandbase VP of Content, Social and Influencer Marketing, indicated to us that last week’s unveiling of DBTV represents phase one of the strategy.

DemandBase 110

DemandBase B2B Cable Account Based Marketing 110

Vidyard

JULY 17, 2014

At Marketo’s Marketing Nation Summit this year, we teamed up with Influitive, Gainsight, DemandBase, Certain and ReadyTalk to host a series of pre-event webinars on topics from Why Webinars Are A Gateway Drug to Video, to How To Lose A Customer In 10 Days. Looking for a way to start syndicating your content to your audience?

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Full Circle Insights

NOVEMBER 25, 2020

Information about their behavior is then tied to profile information and stored in massive databases. This information is the basis for all targeted and personalized digital marketing. This information,” he said, “can be used to determine which marketing campaigns are actually driving conversions.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. It gives us information personalized based on how we used the tool. Ask them what three information sources they rely on most.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! His experiences make his blog on content marketing unique, fun, and informative. CoSchedule. Digital Marketer.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48