Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The galvanizing story unites all your marketing in one place and – with the blueprint it engenders – drives short-term lead gen success and long-term brand building. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. Here are some ways to take your use of Twitter, and demand gen results, to the next level: 1. Follow the Golden Rules. I recommend starting small.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. According to Invespcro , 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. Lead Generation Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Binary Demand

MAY 30, 2023

(Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. Marketo) Only 20% of prospects are pursued. Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

(Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. Marketo) Only 20% of prospects are pursued. Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the member?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Vidyard

SEPTEMBER 19, 2018

That, or an intern 😉 If you’re using Vidyard as your platform then luckily professor V-Bot has an educational video that can walk you through this process: Download Guide Want to dive even deeper into using video for demand gen?Download Now that the groundwork is set, all that’s left to do is pull it together!

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

AUGUST 16, 2021

The endless summer is coming to an end, kids are going back to school, offices are opening up, and both Marketo and Bizible’s latest releases are here. Marketo Executable Campaign Nesting. With the new release, Marketo users will be able to nest Executable Campaigns. Marketo Single Flow Action in Person Detail Page.

Marketo 94

Marketo API Enterprise Management Lead Gen 94

ClearVoice

MARCH 8, 2022

She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. She’s in demand as a speaker, and also teaches at Northwestern University’s Kellogg School of Management and Avans University of Applied Science. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. If so, please share in the comments section below.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Walker Sands

JULY 16, 2019

On the marketing side, your ABM team should include someone with experience in demand generation, a channel specialist, a great content developer and a dedicated designer. Make your website a lead machine – Your website plays a starring role in ABM and should operate as a lead gen machine.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform. This makes ABM a powerful tactic to keep in your back pocket. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

How is demand being generated within your organization, and how much is marketing expected to drive vs. sales? The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights.

Work Management 48

Work Management Marketing Management Paid Search Agency Lead Gen 48

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform. This makes ABM a powerful tactic to keep in your back pocket. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform and can be a powerful ally in any ABM strategy. Not convinced? Congratulations!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Industrial Marketing Today

FEBRUARY 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Adobe Experience Cloud Blog

JUNE 23, 2014

Design A Content Experience Optimized for Lead Gen. This is where the interaction between the content team and demand generation team becomes integral to the process of gaining insights and making them actionable. But in most cases, the demand generation team has better insight into which content generates more customers.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

Rollworks

MARCH 27, 2019

A recent survey by Seismic and Demand Metric asked over 180 B2B enterprise stakeholders about their experience with personalization and they found that 60% have adopted a content personalization strategy. Integrations with Salesforce, Marketo, Hubspot, etc. A few features that should be important to you: Contact-level reporting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

A recent survey by Seismic and Demand Metric asked over 180 B2B enterprise stakeholders about their experience with personalization and they found that 60% have adopted a content personalization strategy. Integrations with Salesforce, Marketo, Hubspot, etc. A few features that should be important to you: Contact-level reporting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Leadspace

JANUARY 9, 2017

We also entered a sizable number of new contacts for pertinent accounts into our sales and marketing databases (in our case, Salesforce and Marketo ). Without real time or on-demand data enrichment processes in place, your database will inevitably degenerate again , no matter how well you cleaned it up in the first place.

Lead Gen 112

Lead Gen Lead Ranking Enterprise Management Lead Scoring 112

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 Are you using targeted social media for lead generation? Demand results of Sales 2.0 Demand Generation & Customer Acquisition. Craig talked about the importance of demand generation (and opportunity generation), and how it is critical to the success of an organization.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

JULY 26, 2010

Transparency is key in the lead generation industry – so make sure the company you choose to work with shows you exactly how they drive leads. Aside from the marketing channels, you should also check how the company qualifies its leads. And yes, there are lead gen providers out there who use tactic like this to generate “leads”.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Metadata

JUNE 9, 2020

This content asset checks all of the boxes for generating quality demand and pipeline. The goal was never publishing the content asset; it was the opportunity and leverage to generate leads and demand for your product. With enough inbound traffic, distribution alone can generate significant demand. Chatbot conversations.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

DealSignal

MARCH 17, 2023

However, due to its archaic database loading process, the accuracy of the data ZoomInfo provides can be heavily compromised and incomplete, demanding considerable manpower and work time by businesses to fill in B2B contact data gaps. Our advanced filtering system was purpose-build to cater to our customers’ specific needs.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 27, 2012

Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 2) Create a social media policy. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Vidyard

FEBRUARY 4, 2014

At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets. Your video can work as a sort of trailer for this expanded, gated content for lead gen. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. Will sales, freed of the lead generation effort, do more cultivating of higher level relationships and penetrating accounts more broadly? Beyond demand generation , how can marketing best help sales close more business? More than one-third have NO process in place.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 imamike : Sales people work the trenches, give them a seat at the decision table when discussing lead gen. funnelholic : Responding more effectively to inbound leads is one of the most imp.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48