Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

JULY 26, 2012

Generating low valued content with the objective of placement in sites meant solely to add weight to potential (or former) search engine ranking factors is a tactic getting hammered by Google’s most recent update ( Penguin ). Search Evolves—and So Do Search Engine Marketing Strategies.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

Marketing Insider Group

APRIL 21, 2014

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. Be patient !

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

KoMarketing Associates

MARCH 8, 2022

Leveraging Marketing Automation for Demand Generation. Most marketers have key objectives in mind when it comes to utilizing marketing automation, and previous research suggests that demand generation continues to be a top goal. Nearly 35% claimed that it results in better data and decision-making.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

DECEMBER 1, 2020

Marketers Remain Focused on Lead Generation. Despite these obstacles, lead generation remains a top focus for marketers who are looking on developing relationships with new customers, according to previous research. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

OCTOBER 5, 2012

Have you ever wondered what demand-gen channels your peers find most successful? If you are a B2B marketer, you’re invited to participate. After the report comes out next month, we will post the results here so you can see how your demand-gen program compares to those of your marketing cohorts.

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Marketers and the Strategy to Meet Customer Demand.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

NOVEMBER 17, 2022

Even though some marketers are facing challenges when it comes to leveraging ABM tactics, previous research suggests that they intend to continue investing in this area. Additionally, 24% are aiming to invest more in email marketing, and the same percentage want to increase their investment in content syndication.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

QuanticMind

AUGUST 24, 2016

However, in the enterprise space, I speak with top-tier brands whose businesses demand that they manage literally millions of keywords – and they’re finding it impossible to manage this volume manually, and challenging (at best) to manage it using legacy bid management solutions that were built more than a decade ago.

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

Matchcraft

MARCH 15, 2023

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. SEM automation offers a solution!

SEM 98

SEM Automation API Budget Programs 98

KoMarketing Associates

APRIL 6, 2022

Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet. In addition, only 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketing spend is much more efficient.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I concluded with a discussion of the tactics to consider in future demand generation efforts. I concluded with a discussion of the tactics to consider in future demand generation efforts.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Point

NOVEMBER 10, 2016

Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

KoMarketing Associates

MARCH 10, 2014

Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. Buyers are busy and face numerous demands on their time and attention. The B2B buyer expects to qualify a vendor in a straight-forward process.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

SalesIntel

AUGUST 14, 2023

Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours. B2B display advertising can effectively nurture leads and create demand among your target audience.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

KoMarketing Associates

FEBRUARY 24, 2014

Demand Generation Events Search Engine Marketing Blog' Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Circle Studio

NOVEMBER 24, 2020

It can be said that in many ways, there really is no longer such a thing digital marketing—it’s just marketing in a digital world. And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. AI-Generated Content.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

MARCH 18, 2014

However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Position2 states that the average email ROI for B2B marketers is a respectable 127%. After all 91% on consumers open email every day, according to ExactTarget via HubSpot.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Joe Chernov (Kinvey) - Tech/social/start-up marketer in Boston.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 18, 2014

While many marketers choose to focus on one or the other, the fact remains that marketing as a whole is an effective strategy to grow your audience base to increase website traffic and incoming leads. Demand Generation Search Engine Marketing Blog B2B Marketing b2c vs b2b'

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. It necessary for corporations to design the content to according to users demand, experience and interests.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. You will also start to generate leads, but don’t expect them to rush in.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

The Point

JULY 28, 2009

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer.

SEM 100

SEM Landing Pages Demand Generation Search Engine Marketing 100

NetLine

DECEMBER 1, 2020

Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan! How does Content Marketing fit into your overall marketing strategy? Without going into too much detail, content marketing and content strategy are a huge part of what we do.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Content Marketing World. Events Search Engine Marketing Blog' Conference Dates & Location: September 9 – 11 in Cleveland, OH.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

OCTOBER 8, 2018

In terms of what marketers currently use, most respondents (64.85 percent) stated that they use a mix of both demand generation and ABM. percent solely utilize ABM, while 27 percent use demand generation. But despite the slow start, marketers are still investing more in ABM this year compared to last.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Hinge Marketing

JUNE 9, 2020

We cannot emphasize how important digital marketing will be moving forward. Whether this person is on staff or outsourced, they should help your business with website design, social media, search engine marketing, email marketing, and more. To learn more, download our Lead Generating Website Guide.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123