Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” Not at the event? Catch a recording of our keynote session here.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Biznology

JANUARY 13, 2022

Organized by Demandbase. Having taken over the BMA a few years ago, the ANA’s version of the annual conference features large B2B advertisers on the podium. August 17-18, Singapore and virtual “on-demand,” B2B Marketing Leaders Forum Asia 2022. And soldier on. February 8, all virtual, SMART conference.

Conference 197

Conference B2B Forrester Marketing Management 197

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing & Strategy 62

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . Because of that, Gareth explains, Demandbase is switching from a cookie-based individual user view of the world to an account profile and context view.

DemandBase 71

DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Consolidation of ABM and demand gen.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. Buyers don’t operate that way.”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. We’re featuring leaders from some of the world’s best and fastest-growing organizations, including: SAP. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

SEPTEMBER 8, 2021

As the Chief Marketing Officer at HubSpot, Kipp Bodnar sets the company’s global inbound marketing strategy to drive awareness and demand for HubSpot’s suite of inbound marketing and sales products. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. Sometimes haled as the ‘replacement for demand,’ it’s where many marketers have placed a lot of their bets recently.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Director of Demand Generation @ ThoughtSpot.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Demand Gen Report.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JANUARY 16, 2024

She highlights that buyers are more savvy and demanding, sales is increasingly digital, and talent retention is challenging. He also stresses adopting a consultative, problem-solving approach focused on the customer’s needs rather than just presenting features. “I believe trust is the foundation of any sales relationship.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Engagio

AUGUST 27, 2021

Demandbase Selector interface in “Basic” Mode. Simple action sequence in Demandbase, including “Add Choice”. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Department addressed : Demand Generation Marketing. Messaging : Case studies, ROI calculators, and product and solution content (Now it’s time to go into further detail about your offerings and differentiating features.).

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Engagio

SEPTEMBER 22, 2021

Let’s assume that your main objectives are to drive demand and revenue (as they should be). Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. For personalisation in programmatic programmes, whether for demand or ABM, it really comes down to the quality of the data strategy and planning capability.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Engagio

JANUARY 12, 2021

ABM analytics are different than traditional demand generation analytics. More advanced data sources include: Product : Minutes spent using various features of your product. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. So now what?

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

DemandBase

MAY 17, 2019

This year featured many of the staples that have built this conference into a must-attend event: 200+ sessions with an array of content to satisfy any appetite, plenty of networking time, a charity run I’ve managed to avoid for three straight years, and an overall atmosphere of energy and optimism about the future.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. It offers synchronization features, such as company contacts, build customer lists, and provides ROI analytics based on sales functions.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124