ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Happily ever after, right?

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. So the next challenge is: How do you measure success?

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. But even today, leads that come from word of mouth, referrals, and other inbound sources convert to pipeline and revenue at a much higher rate than leads from traditional demand generation sources. Jon Miller. Over to you.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketers gain this insight by reading industry materials, attending trade shows, and following influencers and analysts. Demand Gen. Demand generation teams rely on product marketing to help support demand campaigns by defining what experiences to highlight for which audiences and what language to use.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. But how exactly should you process trade show lists to get the most out of your conference sponsorship? Target accounts? New accounts? We use Marketo.)

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Leadspace

FEBRUARY 4, 2016

We had a fascinating conversation with Chester, who generously gave his time to discuss what has changed since he started in B2B marketing, what has stayed the same, and what challenges he sees demand generation practitioners facing in the future. Established tools like Marketo and Salesforce were just getting off the ground. “I

Demand 48

Demand B2B Marketing Marketing Management B2B 48

Adobe Experience Cloud Blog

JANUARY 29, 2018

“Who do you want to target?” With these questions in mind, you can get a clearer picture of your target audience, and really hone in on your ideal customer. The main idea is to have a base for your brand that clearly states what you do and who you target. Tip 3: Email Marketing—Build your List. How do they benefit others?

Tips 134

Tips Planning Business Paid Search Agency 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. But how exactly should you process trade show lists to get the most out of your conference sponsorship? Target accounts? New accounts? We use Marketo.)

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Without it, you’re missing over half your potential to cast an impression on your audience.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. However, streaming lead generation today happens best via content-based marketing. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Content Marketing Institute

JANUARY 12, 2018

I worked with two nonprofits that target consumers, so I put them into the B2C group.). Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Before you rush off to start planning your events, you need to identify who your target audience for that event is. Or it can be something as simple as not talking about demand generation when working with a consumer audience. Then, look into emerging trends that your target audience is interested in.

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2010

While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience. Content marketing is an important part of demand generation in B2B marketing , subscribe to the RSS feed to learn more.

Optimization 48

Optimization Content Marketing RSS Trade Show 48

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Customer Experience Matrix

DECEMBER 27, 2010

This forces trade-offs first among the major categories and then among factors within each category. Without the 100% limit, two things happen: - everything is listed as high priority. So I also created a reality check by looking at vendors who target the different buyer types. The key is that the weights must add to 100%.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. That’s the first thing I suggest when it comes to demand generation. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 21, 2012

It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. You need to understand the economics of the full sales funnel – how many opportunities are required to generate a closed sale, and how many leads are required to find a qualified, short-term opportunity (for starters).

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2013

We blindly participate in trade shows that probably are not the best fit for us. We spend a lot of money on demand generation programs that give us very little return. Rockefeller was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. People stayed awake longer and got more done because of kerosene.

Marketing Automation Services 48

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

APRIL 21, 2020

For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. With some of our initial virtual events, we started small by targeting our “MVP” to a single market. Along those same lines, don’t be afraid to try something different.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

thePoint

MAY 25, 2018

Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience. This is frequently called “demand generation.” Media and Media Campaigns. These firms are either.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target Audience.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Adobe Experience Cloud Blog

AUGUST 25, 2016

Jack of All Trades: Growing Emphasis on Hybrid Skills. Since experience and on-the-job skills go hand in hand, it’s important to understand what the top in-demand skills are so you can identify which areas you already excel in and which skills you may need to improve. Share them below!

Demand 48

Demand Content Marketing Thought Leadership Marketing Analytics Tools 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of Account-Based Marketing. No more annoying customers with unwanted sales calls.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

BDB

SEPTEMBER 27, 2023

In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. But what’s the most efficient way to generate truly engaged leads?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26