Why a Hybrid Demand Generation Model is More Important than Ever
The Point
MAY 28, 2020
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. An approach that orchestrates touch points from marketing, sales, and customer success.
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