Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. They believe this makes it easier for their target customers (under 25 employees) to see them as the next logical step beyond standard email.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

There's even a Google Maps mash-up to show author locations. The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions. The system starts with a list of article summaries, similar to a set of Google search results. Presumably Techrigy’s accuracy will improve over time.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 11, 2010

Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars. Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity.

Webinar Metrics 48

Webinar Metrics Enterprise Management B2B Marketing Budget Programs 48

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

MARCH 14, 2011

Because digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine. ’ to identify questions your target audience is trying to answer. Then, Google will email you the update automatically.

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. The biggest of these includes keeping Google aware of your site. Life was good.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Social Web Analytics.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Nurture leads long-term with targeted, qualified prospects. Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As Tags: Social Media b2b marketing Marketo social media. Maximize the social and SEO synergy.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Google alerts pull a wide variety of information to you. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Ardath Albee Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). I use Google Analytics and Sitemeter, and advise my clients to do the same. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

FunnelEnvy

FEBRUARY 7, 2022

Integrating offline conversions into Google Analytics can help you optimize your campaigns and website experiences. Google Analytics is often the source of this analysis and decision making. By default Google Analytics is only tracking individual onsite activity. So, what do I mean by offline conversions?

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Analytics Marketing Qualified Leads 52

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. That’s the first thing I suggest when it comes to demand generation. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. SEO tools: As someone in demand generation I never know what is going to be asked in a meeting.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2 But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

KoMarketing Associates

OCTOBER 31, 2013

Marketo’s Content Marketing Page. As a marketing automation provider, Marketo covers all aspects of the digital marketing field, including content. Content Marketing and Social Media Google+ Community. Similar to LinkedIn, Google+ Communities are an ideal place for marketers to collaborate with their peers.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. One is an ability to capture the search terms used by individuals, both when they find the company Web site through search engines like Google and when they search within the company site itself.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation? Learning the personas and issues for target customers so we can create Problem to Solution marketing stories. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Tags: Cool Web Marketing Tools.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Vidyard

JULY 31, 2020

Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Marketo: How to add a video to a free-form landing page or embed a Vidyard video on a Marketo landing page. This landing page for Vidyard’s integration with Marketo uses personalized video. Avoid Autoplay.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Heinz Marketing

MARCH 26, 2018

We were thrilled this last time to be able to talk to Jonah-kai Hancock , Senior Director of Marketing – Field Marketing, Demand Generation and Operations at TUNE. How One Company is Managing the Next Generation of Martech Stacks. It’s like, how do we get better at driving campaigns that focus on target accounts?

Sales Management 58

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 58

Metadata

MARCH 18, 2021

I think people are generally not very… they don’t understand analytics or how to use them in depth. We’re using Google Analytics and still now that I’ve seen thousands of companies, many of them just don’t have analytics set up. Gil Allouche: Tar Tap become Marketo, right, eventually?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Martech

FEBRUARY 25, 2022

Target customers. SMS campaigns reach customers quickly with personalized, targeted messages. Seamless content management with automatic application of metadata tags to digital marketing assets. Target customers. Target customers. It is currently backed by Centerbridge Partners and employs 900 people.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

WebMarketCentral

SEPTEMBER 14, 2009

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Tags: Cool Web Marketing Tools. tactics to boost b2b marketing results. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98