trigger Demand Generation Generation Lead Management Process 
Oktopost
JANUARY 11, 2024
Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?
Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.
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Customer Experience Matrix
APRIL 21, 2009
My own take is that the main factor is how well the marketers know what they want to do – that is, do they understand their data, know what marketing campaigns they want to set up, have the materials in hand and process flows defined, know what their scoring rules should be, etc. Of course, I’ll report on results when I have some.
Customer Experience Matrix
JUNE 25, 2008
My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information.
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
ANNUITAS
JANUARY 19, 2022
That doesn’t mean that salespeople are no longer a valuable part of the buying process. It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective. If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through.
Customer Experience Matrix
MARCH 18, 2009
Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.
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