Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. SQLs (Sales Qualified Leads).

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Do I get SEO credit for using “top of the funnel”?) mid-market leadership may be up for grabs. lots of new vendors. We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Step 5: Scoring Model.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. PA] If you think about how marketing has evolved, you need to get your back-office systems sorted out before you attack the top of funnel opportunity.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking 100

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. Marketing Insider Group. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JANUARY 15, 2014

Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Adobe Experience Cloud Blog

APRIL 5, 2011

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. Demand marketers focus on the entire revenue cycle.

Demand Generation 48

Demand Generation Demand Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. Marketing Insider Group. Website: [link].

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best.

Lead Ranking 48

Lead Ranking Lead Scoring Demand Ideal Customer Profiles 48

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. In contrast, for Marketo, the proportion of sales derived from slow leads is an astounding 50 percent.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Leads 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JULY 18, 2012

MOFU is the M iddle O f the FU nnel stage in a marketer’s lead funnel or revenue cycle. Far too often, a blockage develops in the MOFU stage where sales leads stagnate, wither, and die. Sales teams focus their time on closing the opportunities (bottom of the funnel activities.)

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

MARCH 2, 2016

They talk about account-based marketing (ABM), of course! ABM has recently gained momentum in the B2B community as an alternative to traditional demand generation strategies. It is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Top of Funnel ABM 48

Heinz Marketing

JANUARY 3, 2018

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. Little Bird.

Godaddy 44

Godaddy Marketing Analytics Tools Work Management Zoominfo 44

Adobe Experience Cloud Blog

JANUARY 20, 2017

The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. You need concerted, long-term buy-in from the C-suite for an account-based model, supported by functional groups. Precisely Target Accounts.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Ledger Bennett

MAY 29, 2018

Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting. Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. 10 Ways Marketing Automation and Inbound Marketing Work Together.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. Quality Website Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Adobe Experience Cloud Blog

JANUARY 11, 2010

When it comes to maximizing the ROI of B2B marketing efforts, knowledge is power. Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars. Measure Big This B2B marketing webinar, presented by Bill Barnes of Enquiro and Erica St.

Webinar Metrics 48

Webinar Metrics Enterprise Management B2B Marketing Budget Programs 48

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Metadata

JUNE 9, 2020

That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. You envision a future and funnel full of quality leads, pipeline, and revenue. Adding a ton of tangible take-home value to decision-makers in your target accounts.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Adobe Experience Cloud Blog

AUGUST 21, 2012

Funnel math and revenue performance management. The mindset you want, even as a marketer, is that your job depends on finding and closing business. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. Social lead generation and buying signal mining.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48