The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Nurture customer relationships.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Madison Logic

FEBRUARY 7, 2024

And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. Forrester reports that social selling is no longer optional–it’s required. They’re using messaging apps, social media, and video to gain an extra edge. Social Selling is less of an optional sales tactic, and more a MUST HAVE tactic!

Forrester 112

Forrester Outreach Social Networks Curation 112

Sales Engine

AUGUST 24, 2015

Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. They went to trade shows and gave away trinkets in exchange for business cards.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies.

PR 100

PR Social Media Social Marketing Planning 100

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Do they have companies in their database that make up their target audience and ideal customer profile?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Surprisingly, only 8.2% For Content Marketers. For Marketing Leadership.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Madison Logic

JUNE 15, 2023

Manager, Global Paid Media For Customer Support: “The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers.” ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Manager, Global Paid Media For Customer Support: “The Madison Logic team did a fabulous job onboarding us, setting up targeted lead generation programs, and creating a pipeline for us consisting of potential customers.” ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

SmartBug Media

MAY 13, 2022

Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Being notified in real time when prospects are engaging with content relevant to your business improves your targeted nurture outreach and lead scoring.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

The Mx Group

SEPTEMBER 11, 2018

Forrester ). The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( 80% of marketers who use social media influencers have reported effective results. DemandGen ). HubSpot ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. It can often feel like we’re all being asked to build, ship, publish, or launch the next great program, experience or campaign to attract more demand. ’ with enthusiasm when marketing asks them to record a quick feature tour video.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Forrester Research. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. Select The Right Social Selling Tools Forrester reports that social selling is no longer optional–it’s required. They’re using messaging apps, social media, and video to gain an extra edge. We’ve put together a quick crash course on the topic.

Outreach 65

Outreach Forrester Social Networks Curation 65

Marketing Interactions

AUGUST 1, 2021

Demand marketing is said to be focused on short-term acquisition – those 5% – 10% of buyers currently in-market. If you’re doing demand generation from a buyer-first perspective, I’d wager that it also serves as brand marketing. If it’s not consistent from brand to demand, you’ve got a problem—and so do your buyers.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Anteriad

DECEMBER 14, 2022

And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. Generative text AI can support blog writing, social media or even personalized sales emails.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Customer Experience Matrix

AUGUST 21, 2009

. - Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites. Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Forrester B2B Marketing Forum. Demand Gen Courses To Complete.

Training 48

Training Demand Demand Generation Agencies Planning 48

Golden Spiral

NOVEMBER 7, 2022

Forrester warns against cutting brand awareness efforts. Don’t just focus on demand generation tactics. Maintain your ad buy, but dramatically pick up the pace on social media. Create More Brand Awareness. As mentioned above, your brand voice will become louder in a tight economy. Pivot Away from Your Competitors.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Velocity Partners

NOVEMBER 7, 2018

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed. Is that bad?

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71