Demand Generation Digg Tagging Twitter 
Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.
Webbiquity
JUNE 8, 2010
Find 3-5 groups in your target market and join them. Follow the discussions, and when one comes up where you can add value (not just spout about yourself and your business), then participate – help people solve issues and think more effectively about whatever the subject is. 1. Think carefully about your Twitter name. Tweet This!
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Digital B2B Marketing
MARCH 25, 2011
Most Twitter lists are examples of curating sources, not content. Say 100 is an excellent list of 100 individuals, curated by category thought leaders including Seth Godin and Clay Shirky. Good is no longer good enough. Today, success requires being the best at meeting the needs of your specific, focused audience.
Webbiquity
SEPTEMBER 1, 2010
For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Tweet This!
Adobe Experience Cloud Blog
JULY 15, 2010
We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? 3. Twitter 101. Do you have a buyer persona? Create thought leadership content.
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Tags: b2bmarketing. What does work?
Digital B2B Marketing
MARCH 28, 2011
In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users.
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