Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.
Digital B2B Marketing
MAY 1, 2012
Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
JUNE 8, 2010
Find 3-5 groups in your target market and join them. Follow the discussions, and when one comes up where you can add value (not just spout about yourself and your business), then participate – help people solve issues and think more effectively about whatever the subject is. 1. Think carefully about your Twitter name. Tweet This!
Digital B2B Marketing
MARCH 25, 2011
Most Twitter lists are examples of curating sources, not content. Say 100 is an excellent list of 100 individuals, curated by category thought leaders including Seth Godin and Clay Shirky. Good is no longer good enough. Today, success requires being the best at meeting the needs of your specific, focused audience.
Webbiquity
DECEMBER 16, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read. Check out the Webbiquity bookstore.
Webbiquity
SEPTEMBER 1, 2010
For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan.
Adobe Experience Cloud Blog
JULY 15, 2010
We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? 3. Twitter 101. Do you have a buyer persona? Create thought leadership content.
Expert insights. Personalized for you.
120 
Let's personalize your content