Bluetext

FEBRUARY 1, 2023

B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.

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Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Contact Us Pages.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

JUNE 30, 2021

The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Alas, too many companies consider ABM to be synonymous with one-to-one, high-touch campaigns exclusively, in the belief that one-to-one marketing is the only “true” ABM. Also, does it matter? Click To Tweet.

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Account Based Marketing ABM Planning Demand Generation Agencies 162

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Does targeting by “Skills” work better than “Job Title”? Poor Company Page.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. But don’t communicate even a HINT of “things are bad, our service/product/solution can help.” How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. If nothing else, lead nurturing.

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Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. Define supporting pages for each user action.

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Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

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Account Based Marketing ABM Campaigns Demand Generation Agencies 204

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Not sharing insights with your company.

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Intent Data Intent Top of Funnel Demand Generation 124

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. This highlights a big gap in the data process, where companies are overloaded with data but are often none the wiser in terms of what to do with it. Social platforms.

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Demand Generation Advertising Channels Multi-Channel Intent Data 98

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. The cold hard reality is that successful B2B demand generation. Some demand generation programs scale more easily and quickly than others.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. Around 85% of companies using inbound marketing see improvements in their traffic within seven months – sales growth can take even longer. Setting up your KPIs.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

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Paid Content Paid Social Agency Paid Search Agency CPC 52

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Audience targeting has advanced by leaps and bounds. Enter account-based marketing (ABM). Most of the changes have been positive.

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Account Based Marketing ABM Demand Generation B2B Marketing 52

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. You rented a list and pushed your message to that list. And though there’s merit in a more proactive, targeted approach to demand generation, especially in light of the technologies (e.g. No, it’s not.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

SmartBug Media

OCTOBER 31, 2022

The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator. Lead source is “organic,” and conversion event is “contact us.”.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

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Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

The Point

NOVEMBER 15, 2022

First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. How Should I Market to Purchased Lists?

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Purchase Paid Search Agency Paid Social Agency Outreach 162

NetLine

DECEMBER 1, 2020

Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan! First, it has become more closely related to demand generation. In addition to using NetLine, what are your other strategies for lead generation?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

NetLine

NOVEMBER 13, 2018

The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast. How has content marketing evolved over the past few years?

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Demand Generation Agencies Paid Social Agency Paid Search Agency Advertising Agencies 58

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12)

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Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. But never, ever waste paid social dollars on content that is not worth sharing.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Inbox Insight

APRIL 11, 2022

Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels. With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search.

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Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Inbox Insight

MARCH 2, 2022

It also suggests that engagement and reach outweigh brand awareness in this instance, given that Paid Search (18% US, 24% UK) and Paid Social (20% US, 23% UK) are both further down the ranks. Meanwhile, Organic Social features more prominently in the US (24%) than in the UK (15%), where Paid Social is favored (23%).

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Multi-Channel Paid Content Advertising Channels B2B Marketing 98

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Are there certain results you must reach first? .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Salesforce Marketing Cloud

JUNE 2, 2022

Cloud Sales are dedicated to a specific product (for example, Salesforce Service or Platform). And is each area getting the support it needs? This will help you equip them with the best resources they need to generate pipeline. Demand generation. Account-Based Marketing (ABM). What’s their capacity?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. For the biggest effect, you need to spend wisely.

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Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Metadata

AUGUST 21, 2020

Or, perhaps, you’re trying to develop a holistic upgrade to your product or service’s customer touch points. It’s no secret that an effective demand generation strategy can help achieve these goals. Demand generation is 90% of marketing. This is the time for supporting the growth of the brand and the customer.

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Demand Generation Demand Generation Agencies Demand Generation 64

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. But never, ever waste paid social dollars on content that is not worth sharing.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

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Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Paid Content Paid Social Agency Social Media ROI 48

Directive Agency

JUNE 29, 2018

They are essentially taking local services, you can actually now see different types of ads — specially in the Bay for home improvement services — you can book an appointment directly through Google My Business with places like Sephora in certain cities. Moving Away From Strictly Keyword Targeting. New Types of Ads.

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Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Account-based marketing operates in the reverse.

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Account Based Marketing Sales Management Paid Content ABM 86

Metadata

SEPTEMBER 1, 2022

Successfully creating a demand for your product or service may be the difference between exploding with business or shutting your doors. This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. Convert prospects.

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Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Outreach

JUNE 2, 2020

Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. The agency also created branded skins for all the pre-recorded sessions. What resources could their team provide to support us on the build and execution of the event? Implementation timeline. What are the SLAs?

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Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

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Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52