markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

KEO Marketing

AUGUST 3, 2015

People sometimes use the terms “lead generation” and “demand generation” interchangeably, but they are actually two very different things, with very different goals and tactics. Lead generation is about identifying prospects and collecting their information. So how do you create an effective demand marketing strategy?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

FEBRUARY 1, 2018

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Now, we’re about to ruin the trifecta by adding a forth element: shared media.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

markempa

SEPTEMBER 4, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Inbox Insight

APRIL 22, 2024

Lead generation takes content creation to a whole new level by adopting a highly targeted strategy. This approach ensures that every piece of content, from website copy to blog posts, email marketing, and social media campaigns, is crafted with precision and focused on your target audience.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora.

Marketing Automation Services 207

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 207

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Inbox Insight

SEPTEMBER 10, 2020

The IFP community: Looking at the content views and downloads of this group, we can give tech vendors and demand generation managers invaluable insight into what their audience wants to invest in the coming months. Also in the same ballpark, topics such as customer service and UX are just as vital. Social media.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

markempa

APRIL 5, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

MAY 18, 2020

Its layout offers a social media feel, but it’s more practical and professional in its use. You can answer questions without the need to email back and forth or go through the frustrations of a customer service hotline. A lot of time is wasted deciding on where and when to meet. LinkedIn Sales Navigator. ProfitWell.

Software 241

Software Tools Word of Mouth Hubspot 241

Valasys

MARCH 9, 2020

Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. Social listening is amongst the most crucial components of audience research. Read more on How B2B Brands can benefit from Programmatic Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

KoMarketing Associates

NOVEMBER 6, 2014

If your customers are interested in case studies or need whitepapers to show them the value of your product/service, you must take the time to invest in those assets. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . The thing is, social media is so much more than that.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Televerde

AUGUST 22, 2022

Businesses need to fully understand their potential clients and focus their lead generation efforts on where those clients are. Social media and email marketing are two of the most popular channels for lead generation. How Important Is Lead Generation? 3 Key Steps in Choosing Channels for Lead Generation.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? Before Social Media (2 to 10 years ago).

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Outgrow

SEPTEMBER 3, 2022

If you’re working in sales or marketing for a significant period of time, then you know that leads can be generated at various stages of the buyer’s journey. Depending on your product or service, it might take you weeks or even months to nurture and convert your leads into paying customers. But how will you determine these stages?

Top of Funnel 52

Top of Funnel Software Outgrow Marketing Funnels 52

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Outgrow

SEPTEMBER 6, 2021

Quick Intro to Lead Generation. What Is Lead Generation? The process of acquiring potential customers’ contact information by invoking their interest in the products or services of a company is referred to as lead generation. Collecting Enough Funds for Your Lead Generation Strategy. So let’s go! .

Work Management 52

Work Management Lead Generation Marketing Management Generation 52

TrustRadius Marketing

SEPTEMBER 28, 2022

Help Desk and Contact Center suites like Zendesk or Bright Pattern offer many tools that can help you improve your customer service. By setting up a knowledge base on your website, you can give customers a self-service option. Build Your Social Media Presence.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SalesIntel

AUGUST 14, 2023

Consider engaging with your audience through various channels, such as email marketing, social media, webinars, or industry events. Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

SpotMe Blog

JUNE 2, 2021

Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Tony Zambito

APRIL 12, 2011

.  Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Social buyer personas today expect transparency.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Social Web Analytics. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JANUARY 27, 2010

However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? For more on this, see the on-demand webinar Supercharge your Demand Generation with Personalization (an oldie but a goodie). Conclusion.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

APRIL 5, 2007

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul uses podcasts to engage senior leaders and create demand and generate leads for his firm and he has a ton of real-world experience to share with us on podcasting.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 28, 2005

Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). they were using the term "Demand Generation instead. Summit Notes: Whats Really Working in Demand Generation Campaigns.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

APRIL 19, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. ClickInsights: Tips on how B2B marketers should leverage social media.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SmartBug Media

MAY 30, 2019

Many professionals use demand generation and inbound marketing interchangeably. Inbound Marketing vs. Demand Generation. What is the difference between inbound marketing and demand generation? What is the difference between inbound marketing and demand generation? Demand Generation.

Demand Generation Agencies 58

Demand Generation Agencies Demand Generation Inbound Marketing Paid Content 58

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120