Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

The Point

NOVEMBER 15, 2022

Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. There’s no one approach to cold lists that works for every company and every audience. Integrate social selling techniques (e.g. Integrate social selling techniques (e.g.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

SmartBug Media

OCTOBER 31, 2022

Let's say that someone sees your ad on LinkedIn about a helpful ROI calculator. The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. And though there’s merit in a more proactive, targeted approach to demand generation, especially in light of the technologies (e.g. You millennials won’t remember this.) You rented a list and pushed your message to that list.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Are there certain results you must reach first? .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. For the biggest effect, you need to spend wisely.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Directive Agency

JUNE 29, 2018

They are essentially taking local services, you can actually now see different types of ads — specially in the Bay for home improvement services — you can book an appointment directly through Google My Business with places like Sephora in certain cities. They’re starting to think about social a little differently.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Outreach

JUNE 2, 2020

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. Implementation timeline.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Directive Agency

MARCH 16, 2018

At Directive , a number of people have come to us and asked: “Hey, we have this *whitepaper/dataset/guide* and we’d love to promote it on LinkedIn. We’d love to do that for you and we can do it very well on LinkedIn — But what’s your business case for doing that?” LinkedIn ads. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Metadata

JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Which team members, contractors, or agencies aren’t pulling their weight? This could manifest as customer events, direct mail or LinkedIn Conversation ads. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Pam Didner

OCTOBER 15, 2022

This is very similar to current airline check-in services. Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. In many tech companies’ conferences, there are many tracks based on trends and product topics.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

AUGUST 21, 2020

Or, perhaps, you’re trying to develop a holistic upgrade to your product or service’s customer touch points. It’s no secret that an effective demand generation strategy can help achieve these goals. Demand generation is 90% of marketing. This is the time for supporting the growth of the brand and the customer.

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same. Why 46 Percent of LinkedIn Ads Fail Click To Tweet.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Social Media: Where the eyeballs are! Social Ads.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Metadata

SEPTEMBER 1, 2022

Successfully creating a demand for your product or service may be the difference between exploding with business or shutting your doors. This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. Drive traffic.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. What is a Promo Video? Contents 1.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Vidyard

FEBRUARY 4, 2020

There’s a good reason why 51% of companies have already invested in webinars. Webinars generate leads. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. What is LinkedIn Advertising? Improved Targeting. Demographics.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR also gets the word out about your company’s new or current products, services, events and people. . . This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Inbox Insight

JUNE 30, 2023

The C-suite are unlikely to be captured as leads but you can reach them via Account-Based Advertising (ABA) channels instead – for instance through Programmatic Display, Paid Social (e.g. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Metadata

SEPTEMBER 19, 2022

This gives you an understanding of who is most likely to buy your product or service (your buyer persona). The last thing you want to do is shell out a ton of money sending ads to people who have no need for your product or service. Your consumer buckets will be unique to your company, product, service, and customer base.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. PureB2B is an excellent vendor for volume-based B2B syndication campaigns, either through your list or targeting filters like job title, company size, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? How you orchestrate all of these demand generation strategies is up to you; we’re not here to say that Golden Spiral is the only way to get this done.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 LinkedIn 2.4 You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Learn From the Pros Inbound marketing agency IMPACT regularly uses video on their blog. Online Video Distribution: The Most Important Channels 1.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 LinkedIn 2.4 You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68