SmartBug Media

AUGUST 23, 2023

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Inbox Insight

MAY 24, 2024

Reporting and analytics Robust reporting and analytics should be a key deliverable from any lead generation partner. You’ll be trusting them with prospect contact information, so you need to ensure it will be properly protected and handled legally and ethically. What audit logs and transparency reporting can they share?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Litmus

FEBRUARY 14, 2020

Broadly speaking, Google has three categories that contribute to spam classification: Sending guidelines—which are kind of like deliverability best practices—engagement, and message formatting. Would setting up these different addresses improve deliverability to Gmail? OK, getting down to what the guidelines actually are….

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Adobe Experience Cloud Blog

JULY 12, 2013

The most important words here are trust and transparency. A data controller earns and builds trust through complete transparency. Transparency starts with local legal compliance. This is a key prerequisite of the European Cookie Law, but is also another example of best in class transparency. Privacy and Deliverability'

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Convince & Convert

JANUARY 3, 2024

Transparent communication ensures that influencers understand your brand narrative and can authentically convey it to their audience. Establish clear expectations for deliverables and performance metrics, allowing you to assess the effectiveness of the influencer marketing campaign.

Research 143

Research B2B Marketing Enterprise Management B2B 143

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Single Grain

MARCH 11, 2020

Be Transparent with Your Needs. Although you may have a certain deadline you need to reach, it’s up to the agency to come back with a clear timeline of deliverables, reviews and creative milestones that all add up to your final deadline. Get A Free Consultation. Onboarding. How to Make a Video That People Will Watch Til the End.

Paid Search Agency 119

Paid Search Agency Video Marketing Product Companies 119

LeadsRX

JUNE 9, 2021

The ID will remain open and ubiquitous while introducing significant upgrades to consumer privacy and transparency. The Acxiom Real Identity service enables some of the world’s biggest brands to accurately identify and ethically connect with consumers. from The Trade Desk is built from hashed and encrypted email addresses.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

The ID will remain open and ubiquitous while introducing significant upgrades to consumer privacy and transparency. The Acxiom Real Identity service enables some of the world’s biggest brands to accurately identify and ethically connect with consumers. from The Trade Desk is built from hashed and encrypted email addresses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Litmus

MARCH 8, 2024

These laws are designed to: Protect subscribers from unsolicited emails Ensure transparency about data collection and usage Give individuals control over their personal information For brands and businesses, following these laws reduces the risk of legal issues. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 91

Privacy Marketing AI Email Marketing Data Hygiene 91

Content Marketing Institute

NOVEMBER 7, 2017

You also need to consider transparency issues and make sure your content is clearly labeled as sponsored content to ensure that your native efforts don’t fall afoul of the U.S. It’s also the right thing to do, from an ethical standpoint – you don’t want your brand to be accused of propagating “fake news,” do you? FTC guidelines.

Paid Content 105

Paid Content Promotion Paid Search Agency Budget Programs 105

seo.co

DECEMBER 6, 2020

Honesty and Transparency. + Honesty and Transparency. Transparency. If you have to look really hard and squint your eyes to see if an SEO company is honest and transparent, they probably aren’t. However, this isn’t to say an SEO company can’t make promises and point to key deliverables. Table of Contents. +

Paid Search Agency 72

Paid Search Agency SEO Companies Best Practices 72

Directive Agency

JULY 26, 2016

Communication & Deliverables. Do they provide deliverables, answer emails within 24 hours, have an assigned dedicated account manager, do they use project management like asana or basecamp, do they have a timeline and deliverables for transparency? Transparent & happy to share. Do they have a plan?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76