Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Over on the Work Literacy: Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

The Effective Marketer

FEBRUARY 14, 2009

There’s a specific passage I think is a great definition of effective managers, it reads: Effective managers manage themselves and the people they work with so that both the organization and the people profit from their presence. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

APRIL 28, 2010

It is definitely worth watching and it may just inspire you to find your own blogging style. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Buzz Marketing for Technology

JUNE 27, 2008

Ill definitely be back. Comments (You may use HTML tags for style). Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. who should drive Web 2.0 Top 100 Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 3, 2010

I will definitely check your blog and please keep coming back and commenting. I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. And I agree with your added details.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

JUNE 29, 2010

Definitely not.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Anything Goes Marketing

DECEMBER 21, 2008

A definite email best practice is personalization and I believe that Twitter is just an extension of this. Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., You may want to have a Twitter account for anyone mentioned in your marketing emails.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

FEBRUARY 6, 2009

The road to effectiveness is not an easy one, but is definitely a rewarding journey. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Customer Experience Matrix

MARCH 22, 2010

These is no built-in predictive modeling, although scores can be imported and used as variables into segment definitions and business rules. The system does provide its own Web analytics module, or it can import data from Omniture or Coremetrics. The system also provides several “Web 2.0”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Marketing Insider Group

JUNE 2, 2010

Here are the 4 most common mistakes I mentioned earlier: Assuming we know how to describe our target audience: While internally we may define them one way, the prospects often defy our attempts at simple definitions like industry name or company size. That’s true, definitely. What does someone from 3M say?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Paul Gillin

JUNE 4, 2010

My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. They’ve been cleaned up and expanded for clarity: The Web has always been social. The only difference with Web 2.0 Tech Leadership Council’s Social Media Summit.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Buzz Marketing for Technology

OCTOBER 5, 2008

Literacy used to have a rather precise definition: the ability to read and write with a pre-determined level of proficiency. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Published by Doug Belshaw on 4 October 2008 in thesis. Everything Else. Talk to me!

RSS 100

RSS Web 2.0 Wiki Skype 100

Industrial Marketing Today

SEPTEMBER 20, 2010

The focus here is definitely on quantity. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 They want better qualified and sales-ready leads.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

The Effective Marketer

MAY 29, 2009

The 3G is definitely worth the price. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 I don’t see support for library books. Everyone wants that feature.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 29, 2009

OK, before you tell me that training and tech support are not part of the traditional definition of webinar, please bear with me for a moment and I’ll explain it in time. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

JUNE 7, 2010

There is definitely some reluctance to get up there on the dance floor! I also think this is a real opportunity in social media: employee engagement programs in general and executive adoption more specifically. I hope you keep coming back! Claire Chapman Aug 26 2010 An interesting post and I like the analogy of the B2B dance.

Social Media 100

Social Media Media B2B Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

 BibSonomy gehört zu den Werkzeugen des Web 2.0 Social Tagging. Weiterlesen. 121 Aufrufe. Bibsonomy: (Social) Bookmarks und (gemeinsame) Literaturverwaltung. Verfasst von Regina Schlager am 23. Mai 2008 - 17:07. zum Sammeln und Austauschen von Links zu Webseiten (Bookmarking bzw. friends" erfassen. Bookmarking.

Wiki 100

Wiki Web 2.0 Work Management Studies 100

Marketing Insider Group

DECEMBER 1, 2010

Marketing will always need to focus on planning and strategy, almost by definition, for our companies. I think marketers have to demonsrate much more strategic insight then just planning. I mean in term of skills. Michael Brenner Dec 7 2010 Thanks Alexandre! Rob Urbanowicz Dec 11 2010 Great points Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

JULY 20, 2010

Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas. Teams persuaded others to support them—sometimes so well, teams decided to combine projects.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media Wiki 20

The Effective Marketer

JUNE 23, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Online Marketing Institute

JANUARY 25, 2010

Is their definition the same as mine? Strategic Marketing Automation The problem with definitions is context. I think many who look at marketing automation lean towards a definition rooted in how marketing automation improves the operational efficiency of a B2B marketing organization.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

The Effective Marketer

JUNE 13, 2009

Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

MAY 12, 2010

Barb May 27 2010 Social media is definitely the hot topic right now, like you said. Kelly May 24 2010 Michael, I had fun reading your post. Keep it up. Michael Brenner May 24 2010 Thanks Kelly. I am so happy you enjoyed the post. One specific tool that would be useful is a ROI calculator [link].

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JULY 7, 2008

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. Popularity: 17% [ ? Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

I like this ability to multi-tag or assign multiple categories to tasks, it can come really handy. I definitely recommend it if you need followup email reminders. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But wait, there is more! Simply creating categories is not enough.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

WebMarketCentral

JULY 9, 2007

WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. Distribute and promote your news through Web 2.0 It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 14, 2009

These are people who definitely do not suck at Twitter. Social Tagging. Tags: Web 2.0 There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. These sites use the insidious "nofollow" tag, so they have no SEO value. Social Tagging. Tags: Web 2.0 6 CrunchBase 24,789 430,057 +116.1% 7 VisualCV 51,989 85,993 +174.0%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

DECEMBER 12, 2007

I recently spoke with Jeff Rusinow, a very busy guy who now heads up the Web 2.0 JR: The site is pretty much for anyone, although there is a definite focus on individuals that want to make their Internet experience more efficient. tags: Jeff Rusinow, interview, Web 2.0, tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20