Martech

JANUARY 4, 2023

In alphabetical order, they are: Dave Gerhardt. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. These folks give real help based on their real experience.

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 121

markempa

AUGUST 24, 2016

We can learn from marketers like Dave Gerhardt at Drift. Gerhardt shares a story about how his CEO, David Cancel, called him one day and told him “I think we should get rid of our forms.” Gerhardt realized that marketing was becoming more about getting people to convert i.e. fill out forms or jump through the next hoop.

Ad Building 120

Ad Building Thought Leadership B2B Thought Leadership Trust Marketing 120

Martech

DECEMBER 21, 2021

Even Dave Gerhardt, former Chief Brand Officer at Drift, commented that were he to start over, his first or second marketing hire would be an operations professional. It’s typically been an afterthought – a reactive last ditch effort to try to fix chaotic data and processes.

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Metadata

DECEMBER 3, 2020

This is the third episode, and I have with me Guillaume Cabane and Dave Gerhardt, and I’m very excited to have you both. ” David Gerhardt: Good. Dave, how about you? My name is Dave, the CMO of a company called Privy. David Gerhardt: I don’t know. Guillaume Cabane: All good here.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

This is the third episode, and I have with me Guillaume Cabane and Dave Gerhardt, and I’m very excited to have you both. ” David Gerhardt: Good. Dave, how about you? My name is Dave, the CMO of a company called Privy. David Gerhardt: I don’t know. Guillaume Cabane: All good here.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

markempa

SEPTEMBER 27, 2016

I recently wrote about Dave Gerhardt at Drift in this post. Gerhardt shared about how his CEO, called him one day and told him “I think we should get rid of our forms.”. Gerhardt realized that marketing was becoming more about getting people to convert i.e. fill out forms or jump through the next hoop.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Ranking 120

Markempa

AUGUST 12, 2021

Dave Gerhardt, former VP Marketing at Drift. Gerhardt realized that marketing was becoming more about getting people to convert, i.e., fill out forms or jump through the next hoop. Not only that, but according to Gerhardt, we were “treating people like leads and email addresses instead of treating people like people.”.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Metadata

OCTOBER 19, 2022

Sessions on how to execute demand generation tactics that hit and exceed pipeline targets, feature: Dave Gerhardt, Founder of Exit Five Mike Volpe, Founding CMO of HubSpot Amanda Natividad, VP of Marketing at SparkToro Patrick Campbell, Founder & CEO of ProfitWell Ty Heath, Director of Market Engagement at LinkedIn B2B Institute.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Metadata

FEBRUARY 21, 2023

Dave Gerhardt’s content is super useful. I’d at least try and focus on three weeks out. What are your favorite podcasts? Sydney: I’m addicted to SmartLess. I think Chris Walker’s podcast is pure fire. I’m also a big fan of Matt Heinz & Latane’s CMO community.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Hubspot

MAY 25, 2023

You have probably noticed how much engagement industry influencers, such as Dave Gerhardt , get on their posts. Firstly, the higher it is, the more people you can reach — and this matters. After all, what’s the point in producing great content, if no one reads it, right? A high SSI gives them more exposure.

Lead Scoring 61

Lead Scoring Lead Ranking Linkedin Thought Leadership 61

Stevens & Tate

JANUARY 17, 2020

Featuring conversations, between David Cancel, the CEO of Drift, and Dave Gerhardt, the host. Conversations ranging from social media marketing and email marketing to copywriting and SEO marketing. . Seeking Wisdom . Seeking Wisdom is a podcast created by Drift.

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Heinz Marketing

JULY 16, 2018

Dave Gerhardt , VP of Marketing at Drift joins us this time to discuss how the buying experience is broken and why the only way to fix it is to enable more conversations. More from our guest: Hey, I’m Dave Gerhardt. I’m very excited to have with us today, Dave Gerhardt. Dave: No, no.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Sprout Social

FEBRUARY 4, 2020

Former Drift CMO Dave Gerhardt is a great example of someone who has built a platform by regularly sharing high value, expert information. Users follow influencers because they constantly deliver industry insights in the form of detailed posts, articles, and videos that provoke followers’ curiosity and consideration.

Linkedin 108

Linkedin Brand Identity Branding Work Management 108

Vidyard

JUNE 26, 2018

Now that’s as easy as ‘one click’ inside of Drift with our new Vidyard integration ,” says Dave Gerhardt, VP of Marketing at Drift. . “If you’re a marketer or a salesperson today, messaging and video need to be number one and two in your marketing and sales toolkit.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Content Marketing Institute

NOVEMBER 25, 2017

Delivered by Drift director of marketing, Dave Gerhardt, at an OpenView Venture Partners recent speaker event, the brilliant narrative describes how the live chat tool company transformed its content operations into a movement, of sorts, by including five specific attributes in every one of its storytelling efforts.

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

Vidyard

JUNE 26, 2018

Now that’s as easy as ‘one click’ inside of Drift with our new Vidyard integration ,” says Dave Gerhardt, VP of Marketing at Drift. . “If you’re a marketer or a salesperson today, messaging and video need to be number one and two in your marketing and sales toolkit.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

DemandBase

MARCH 19, 2019

— Dave Gerhardt (@davegerhardt) March 14, 2019. . — Andrew Gaffney (@agaffney) March 14, 2019. They packed the house. Awesome @Demandbase #ABMSummit // thanks for letting me be a part of this no pressure at all. pic.twitter.com/txMpviLamo. pic.twitter.com/7SJcET1WSx. — Yesler (@YeslerB2B) March 14, 2019.

Account Based Marketing 66

Account Based Marketing ABM DemandBase Marketing AI 66

Outgrow

SEPTEMBER 12, 2022

Facebook Community – Dave Gerhardt’s Exit Five Community. Dave Gerhardt, the renowned author and founder of Exit Five, a media company, has leveraged Facebook in the best possible way. Facebook is one of the widest social networks in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Valasys

NOVEMBER 7, 2019

The hosts David Cancel, CEO/Founder @Drift & Dave Gerhardt, VP Marketing @Drift. Speaking Wisdom : This podcast from Drift, about personal & professional growth, is another on the list of the top marketing podcasts for B2B marketers in 2020.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Metadata

APRIL 27, 2021

Especially compared to the early days with Dave Gerhardt. Not because I want to copy exactly what they’re doing, but because the best marketers steal and put their own spin on it. As Drift has moved upmarket, they’ve played it safer when it comes to taking risks. Gong, not so much. Which leads to boring output.

Marketing Websites 52

Marketing Websites Paid Search Agency B2B Thought Leadership Landing Pages 52

chiefmartech

MAY 27, 2016

This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free.

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

Engagio

MARCH 25, 2019

David Gerhardt – The VP of Marketing at Drift is insanely good at social selling because he understands the power of authenticity. A great example of direct-mail marketing is the Digital Dave campaign from O2 , a mobile network provider in the UK. Our advice: see how the pros handle it.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Heinz Marketing

JULY 9, 2018

We’ll have Dave Gerhardt. Next week join us for a recording version of Sales Pipeline Radio with Dave Gerhardt. We will have Dave Gerhardt. The pipeline never rests. He’s the VP of marketing at Drift. Then we’ve got Amy Holtzman. We’re going to be talking with Amy about GDPR.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Work Management B2B Sales 41

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Dave is also known as DG. There’s no more like I’m not “B2B Dave” and then I go home and I’m like “Dave the dad,” and “B2C Dave.” DG: So, my background.

Conversion 52

Conversion Lead Ranking Lead Scoring Leads 52

Contently

SEPTEMBER 29, 2016

In his influential post about lead forms , Dave Gerhardt of Drift invokes Apple’s brand experience (a surefire way to get a marketer to listen) at the Apple Store. Everyone knows what to expect when they fill out a form on a squeeze page, and it’s often not the kind of brand experience marketers idolize.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Lead Scoring Webinar Metrics 60

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. To form or not to form?

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Dave is also known as DG. There’s no more like I’m not “B2B Dave” and then I go home and I’m like “Dave the dad,” and “B2C Dave.”

Conversion 65

Conversion Lead Ranking Lead Scoring Leads 65

Heinz Marketing

JUNE 4, 2018

The last day of May, next Thursday, we’ve got Dave Gerhardt. Dave Gerhardt, he’s the VP of Marketing at Drift. We’re going to talk more about SaaS sales and expectations. Make sure you join us every Thursday at 11:30 Pacific/2:30 Eastern next couple weeks. He’s the VP of Marketing at Drift.

Sales Management 51

Sales Management Top of Funnel Enterprise Management Work Management 51

Hubspot

SEPTEMBER 26, 2013

By the way, a big thanks to Dave Gerhardt, product marketer at Constant Contact, for pointing me in the direction of this top-notch product video via Twitter.). The community is what defines it. The community is what differentiates it. And the community is what is really on display in this product video. (By

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Vidyard

MARCH 7, 2019

aria-describedby="tt">webinar during Vidyard’s Fast Forward 2018, Vidyard VP of Marketing Tyler Lessard was joined by Dave Gerhardt, VP of Marketing at Drift , and Christina Nalband, Conversational Sales, Team Lead at Drift to discuss the success for their organization’s video strategy, and we’ve got the highlights below.

Webinar Metrics 109

Webinar Metrics Video Marketing Marketing & Strategy Blast Campaigns 109

Heinz Marketing

JULY 2, 2018

We are going to be dark in terms of live shows the week of Fourth of July, but we will pre-record an episode for Thursday, July 5th with Dave Gerhardt. So definitely check us out for that. He is the VP of marketing for Drift. We’re going to talk about the landing page. Is it dead? Is it alive?

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Metadata

JUNE 24, 2021

But I’m not Dave Gerhardt… yet). Have sales put the target account list together, and just run air cover for the accounts they’re reaching out to (they’re totally gonna see those display ads). Leave realism at the door. Wouldn’t it be nice for Salesforce to use Metadata? Absolutely, it’d be amazing.

Demand Generation 98

Demand Generation Ideal Customer Profiles Campaigns Account Based Marketing 98

EveryoneSocial

JANUARY 26, 2023

Sponsor post from Dave Gerhardt. But thought leaders with 5,000 – 10,000+ followers on LinkedIn, Twitter, etc. can be great ways to distribute your content, story, and messaging further on social media. So there is still an opportunity for your company to leverage social media amplification in this way.

Paid Content 52

Paid Content Social Media ROI Marketing Automation Services 52

SnapApp

AUGUST 19, 2016

Dave Gerhardt, Drift. With that in mind, here are five ways you can improve your reputation to ensure that your business is around for a long time. Want a Better Customer Experience? Start by Making 1 of These 4 Changes. 12 Blogging Mistakes Most Beginner Bloggers Make.

Analytics 48

Analytics Marketing Analytics Tools Blogger Opinions 48

ConvertKit

JULY 24, 2020

Image via Dave Gerhardt on LinkedIn. This tactic feels a little more personal, and also boosts engagement on your post, increasing the chances users outside your network will see it. Ask users to engage in LinkedIn comments in exchange for a lead magnet.

Linkedin 99

Linkedin Marketing & Strategy Landing Pages Cross-Selling 99

Hinge Marketing

MAY 20, 2020

I discovered thought leaders like Dave Gerhardt, Matthew Kobach, and James Clear. Instead of scrolling through memes and click bait content, I found myself reading thoughts on marketing, sales, and other topics specific to the industries I serve (accounting, architecture, engineering, consulting, technology).

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

EveryoneSocial

OCTOBER 26, 2021

I think the below statement from Dave Gerhardt is immensely important to remember today. Otherwise, if dark social is meaningful to you but you have no support for it at your organization, you should consider moving on to a company that does get it. The post What Is Dark Social And How Can You Measure It?

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69