Engagio

OCTOBER 11, 2023

If you’re focused on ICP profiling or territory planning, look for robust firmographic and technographic data you can slice to uncover market potential. View Your Data Provider as an Ongoing Partner B2B data partnerships can’t be one-and-done purchases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

SEPTEMBER 18, 2018

Example : A prospect fills out a form on a landing page for a new security software. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely. If you want to execute a successful personalized marketing campaign, data hygiene must be a priority.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

MAY 15, 2023

We tested out a few email validation software vendors and have shared the results with you here. In essence, you end up throwing the baby out with the bathwater. Data hygiene and accuracy: Email validation software helps maintain clean and accurate data by removing duplicate, fake, or improperly formatted email addresses.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

OCTOBER 5, 2023

Out-of-date information can cause your emails to reach individuals no longer part of the target organization, wasting resources and potentially damaging relationships. How Data Quality Impacts Segmentation Effectiveness Data quality is the linchpin of successful email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Biznology

MARCH 6, 2015

Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. How do I find out the names of individuals who visit my website? Use a default code for anything you can’t really figure out. We need to get our international customer data under control.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

AccuData

JULY 26, 2018

Enhancement can also provide details that a customer list may currently lack, such as an opt-in email address. Provide Data Hygiene. Data hygiene is crucial step to make sure that you are maximizing ROI by removing under-performing records from your campaigns. Create Multichannel Marketing Campaigns.

Data Hygiene 56

Data Hygiene Ideal Customer Profiles Advertising Agencies Allocation 56

The Mx Group

APRIL 10, 2018

Start building a positive reputation by sending out blasts that are small and manageable. GOOD DATA: Clean your lists and start with good data. Avoid purchased lists — they often violate MAP terms of use, which require opt-in by recipients, and can be filled with invalid addresses and spam traps.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

DealSignal

FEBRUARY 1, 2024

Therefore, while ZoomInfo does have some merits as a lead generation tool, its drawbacks in data coverage and accuracy diminish its appeal for businesses focused on efficient lead generation processes and precise contact data. Instead of fixed tiers, we tailor plans to each business’s unique needs and data volume.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

APRIL 27, 2022

Insecure Data Data security and privacy laws are being established left and right, imposing financial penalties on businesses that don’t follow these laws to the letter. With steep fines for non-compliance, insecure data is quickly becoming one of the most dangerous types of dirty data.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Consider customer service.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Data Hygiene: The overall quality of your email list and the associated data. Near the top of the funnel, it’s more likely that you’ll receive opt outs. But it needs to be. That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

DECEMBER 13, 2021

Staying on top of your list hygiene is important as privacy changes take place. One way to do that is ensuring you have confirmation campaigns in place that gather explicit opt-in from existing subscribers. We’ll talk about two kinds here: 1) re-permission campaigns and 2) double opt-in (DOI). Double opt-in (DOI).

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JANUARY 28, 2021

List cleansing & data hygiene requires consistency Continuing to email people who are no longer interested hurts your brand reputation and could land you in the junk folder, affecting even your best customers. Personalization is the whole experience: from opt-in point to type of content to your email preference center.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Porch Group Media

JANUARY 10, 2023

If your message isn’t reliably delivered to your audience, your email marketing performance suffers and causes you to miss out on valuable engagement opportunities. Practicing regular email hygiene best practices can help increase your sender score, thus improving your sender reputation. Require a Double Opt-in Process.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Litmus

OCTOBER 6, 2022

22% opted not to purchase from the brand again. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Email Marketing Planning 96

Zoominfo

APRIL 17, 2018

Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Let’s start at the beginning– the moment a prospect fills out a form on your website.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Vision6

MARCH 8, 2021

DO: Conduct Regular Data Hygiene Checks. One of the most obvious signs your data is starting to turn rotten is a high bounce rate. So it’s time to take out the trash. So while building a list from scratch will require more time and effort, it’s definitely worth it to avoid this data privacy nightmare.

Marketing Management 96

Marketing Management Practices Opt-out Opt-in 96

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information. Consider Customer Service.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 27, 2018

And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. So, we say, experiment with longer subject lines.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Convince & Convert

APRIL 22, 2016

Read on to find out why every marketer should prioritize a clean, tidy, and up-to-date marketing database —and why doing so can maximize company revenue. Keep Track of Customer and Contact Data Expiration Dates. Problem: Campaigns don’t turn out the way you’d like, and opt-outs always seem to be on the rise.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

This is due in part to the natural decay of data as email addresses change. And while many consumers may not formally opt out, a significant number of formerly active buyers simply stop engaging with a brand’s email communications. This number is highest among retail brands.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

LeadSloth

JANUARY 12, 2010

Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Litmus

MARCH 8, 2024

The Federal Trade Commission (FTC) defines it as: A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. There are two approaches to email permission: Single opt-in (SOI).

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89