Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. BLOG] What Sales Reps Must Know About Marketing Automation: [link] #martech #salestips pic.twitter.com/qdnKf6gbEp — ZoomInfo (@ZoomInfo) August 22, 2018. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). The market is predicted to reach $15.3

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. How Does Marketing Automation Work? Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

APRIL 9, 2024

The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process. The 5-step process overview Define Analyze Purge Enhance Maintain A Key Challenge: Data Ingestion and Survivorship Enriching your data means you’ll run into some challenges.

Lead Ranking 130

Lead Ranking CRM Lead Scoring Work Management 130

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. What is the Sales Tech Stack?

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. But with the latest technologies and data analysis, forecasting is much closer to being an exact science.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. Our customers find SalesIntel the best ZoomInfo alternative.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? CRM data should emphasize quality over quantity.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

APRIL 9, 2024

To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

MARCH 15, 2024

This CRM hygiene checklist, developed by the data experts at ZoomInfo, offers a step-by-step guide to creating a scalable, clean CRM that’s primed for the next phase of AI-enabled growth. Survivorship rules help you maintain data integrity long-term. Maintain Your CRM Don’t let all your hard work go to waste.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

JANUARY 23, 2019

Their success is based on efficiency and eliminating bottlenecks in the process and is measured in time and expense. As you release new features and products that improve efficiency, mitigate risk, and heighten security, your best customers have no issue spending more money with you. Bad data costs U.S.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM. From there, it’s a matter of forwarding SQL appended with plenty of data for sales reps to start selling.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. Data entered in the wrong field. 21% of all CEOs change every year.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

APRIL 9, 2024

The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process. It frees up bandwidth and creates a solid foundation for the next phases of growth.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

APRIL 17, 2018

Remember, it’s important to be proactive about data collection. Although it’s possible to clean up your lists after collecting a person’s information, it’s much easier and efficient to collect accurate information the first time around. But, we can stay on top of this problem by performing ongoing data maintenance.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

JULY 12, 2022

The Dynamic Account Teams feature in the ZoomInfo platform can be leveraged to route incoming records to an entire account team, rather than to an individual sales rep. If your account team consists of a channel manager, a sales rep, and a solutions engineer, the entire team will be able to work in unison to win larger accounts.

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JANUARY 23, 2019

Their success is based on efficiency and eliminating bottlenecks in the process and is measured in time and expense. As you release new features and products that improve efficiency, mitigate risk, and heighten security, your best customers have no issue spending more money with you. These individuals are busy and straightforward.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 30, 2023

Look for a data provider proficient in integrating first- and third-party data to create a reliable database for your sales and marketing teams. Once you commit to a data provider, you can work with them to mitigate data hygiene challenges that stem from data degradation.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Zoominfo

NOVEMBER 8, 2018

It is our hope that this post will help you strategize efficiently to reach your best buyers faster. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. ZoomInfo can help you to segment your data and uncover hidden growth opportunities.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145