customer 
The Effective Marketer
APRIL 3, 2012
On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department. Bonus points if you can actually get customers to ask to put them back on hold to finish listening to the message.
The Effective Marketer
MARCH 13, 2012
Give prospects and customers the big picture: what you do, what problems you solve, what benefits you offer, and why people should buy from you. A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups.
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The Effective Marketer
NOVEMBER 28, 2011
Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products. Modified : With our training services you will become productive in no time.
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. At GE some units had a tendency to develop products because they could, not because the market needed them.
The Effective Marketer
AUGUST 10, 2014
Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented..
The Effective Marketer
AUGUST 30, 2010
You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites. We have all been there.
The Effective Marketer
JUNE 29, 2011
Establish a service level agreement with sales. Promote your participation to customers and prospects prior to the show. The goal is to get everyone on the same page and be productive once the show starts. Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Take pictures.
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