Biznology

NOVEMBER 20, 2014

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

OCTOBER 13, 2010

But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. 99% of The Gap's customers probably couldn't care less about the logo, but a very vocal 1% do, and that is who you hear from in social media. But is that where you want the focus? Well, perhaps.

Wikipedia 80

Wikipedia Social Media Paid Search Agency Transparency 80

Biznology

DECEMBER 18, 2015

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. You can’t find something like this out unless you follow your customer into the shower. What are you waiting for?

Social Media 80

Social Media Media Advertising Mediums Focus Group 80

Biznology

SEPTEMBER 20, 2012

But how well do you really know your customers. I’ve been talking to a number of marketers from a cross-section of companies over the last few months, and I am afraid that from my vantage point, the answer is that we don’t know our customers well enough. Now, the engineers are their customers. I see it everywhere.

Cross-Selling 80

Cross-Selling Wikipedia Custom Publishing Focus Group 80

Biznology

NOVEMBER 6, 2014

They have, over time, identified an “advisory board” – a focus group of the top-performing users, rigg leaders, and biggest fans. They’re constantly being asked questions, given polls, and participating in focus groups, many of which are in-person. environment. reddit does this all the time.

Communities 80

Communities Social Networks Ideal Customer Profiles Profiling 80

Biznology

MAY 9, 2012

I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. But, as you know, a focus group of one spells disaster. Yet, it’s surprising how little thought some businesses give to this phase of the planning.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

JUNE 4, 2014

The Internet is the world’s largest focus group, but the challenge becomes how to mine the information to find succinct, actionable insights that can be used to inform marketing strategy. Marrying quantitative data with human analysis – which provides a strategic lens through which you can view the information – is the ideal.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80