Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

NOVEMBER 23, 2012

We’ve all come across those random ‘people’ who have about a million followers on Twitter, or a trillion Facebook friends. And if, as you should always be, you’re looking for customer feedback, these are the ones who will give it to you. Don’t tell anyone, but. a lot of accounts are simply paying for these attentions. Seedy, or what?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Tomorrow People

NOVEMBER 23, 2012

We’ve all come across those random ‘people’ who have about a million followers on Twitter, or a trillion Facebook friends. And if, as you should always be, you’re looking for customer feedback, these are the ones who will give it to you. Don’t tell anyone, but. a lot of accounts are simply paying for these attentions. Seedy, or what?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Tomorrow People

OCTOBER 19, 2011

“There is no black magic to successfully attracting customers via the web.” ” Joe Pulizzi and Newt Barrett, Authors of Get Content Get Customers. ” Malorie Lucich, Facebook Spokesperson. Whether you like it or not. It’s bottom up; it’s unstoppable.” ” Rand Fishkin, Founder, Seomoz.

Web 2.0 120

Web 2.0 Business Emarketing Inbound Marketing 120

Tomorrow People

OCTOBER 10, 2011

In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-term connections with your customers. It’s about nurturing your existing customers.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach. Research Keywords Effectively.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

AUGUST 23, 2012

Content marketing enables you to harness the power of the World Wide Web and attract potential customers, as opposed to beating uninterested parties half senseless with a heavy sell that only breeds animosity. Social media is a wonderful way to spread your message and you're not restricted to the big hitters like Twitter and Facebook.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. So, what do you need to consider to achieve copywriting that actively helps drive visitors, leads and customers? Create the perfect fit between content and customer. Understand your customer.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

MARCH 21, 2012

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. But so is nurturing your visitors into becoming customers. So why are so many companies not seeing these kinds of results?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

NOVEMBER 7, 2017

Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. And they comment 10x more ( Facebook Newsroom ). And it’s not just Facebook reporting this. Live video is going BIG. Users spend 3x longer watching live than non-live videos.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

OCTOBER 10, 2017

Stuck in a crowded field of mediocre, middle-of-the-road content competing for customer eyeballs, clicks and leads, how do you avoid getting lost in the shuffle? For example, LinkedIn is a good place to share long-form thought leadership pieces, while Facebook is more suited to visual content like video. RESPOND TO YOUR CUSTOMERS.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Tomorrow People

DECEMBER 18, 2018

These days, the predominant way customers connect to content is SEO. For marketers, it’s less like reaching out, more like lying in the customer’s path waiting to be found. 68% of B2B marketers use content to educate customers. SEO lets customers skip steps on the customer journey.

SEO 153

SEO Practices Content Social Media 153

Tomorrow People

NOVEMBER 8, 2011

A complete customer journey : Unlike the limited benefits of traditional ads, companies can now view and track every single step their customer takes, from first touch (whether it’s via a QR code on a print ad, a Facebook article or a conference promo) to final purchase.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Paid Search Agency 120

Tomorrow People

NOVEMBER 21, 2022

Live video is going BIG Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. And they comment 10x more , according to Facebook Newsroom. And it’s not just Facebook reporting this. converting earned or owned media into paid online ads). There are 4.62

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. And they comment 10x more , according to Facebook Newsroom. And it’s not just Facebook reporting this. In the next few years, you’ll likely notice a bigger increase in content atomisation (e.g.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

OCTOBER 3, 2022

Facebook’s rebrand to Meta was what sealed the deal. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. The metaverse can also help you with customer retention, not just customer acquisition.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Facebook’s rebrand to Meta was what sealed the deal. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’. The metaverse can also help you with customer retention, not just customer acquisition.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Tomorrow People

OCTOBER 16, 2012

Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. "If Social networking is an excellent way of finding out the questions your customers as asking.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. "If Social networking is an excellent way of finding out the questions your customers as asking.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120