Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

OCTOBER 11, 2021

A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” ” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. This platform can help you know when to target your dream client or customer and strike the iron while it’s hot.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Martech

JULY 14, 2022

Digital engagement, Salesforce notes in its most recent “State of the Connected Customer” report, “hit a tipping point” in 2021, when an estimated 60% of interactions took place online, compared to 42% the year before. This shift from a reactive to proactive marketing approach is working well for many B2B companies. More M&A. What it is.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Now, what can be done to outreach our customers? In the ABM world, many B2B giants are proceeding with smart moves. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. Steve Keilen , VP, Sales and Customer Success, InsightSquared. Sales, marketing, and business operations are coalescing to form the rise of revenue operations.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. As the cherry on top, we had also built out two VIP sections to host our customers and prospects. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Nearly three quarters of the content produced by marketers to power campaigns is never used by sales or read by customers. Jon Miller recently said that the B2B go-to-market playbook is kaput. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Branding 77

Heinz Marketing

SEPTEMBER 30, 2022

Finally Identification – these tools identify prospect accounts and targets within your target audience or ideal customer profile (ICP). . Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. How are you using them?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

PathFactory

MAY 3, 2022

Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase. Where can I find it: [link]. The Daily Egg.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase. The Daily Egg.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Directive Agency

FEBRUARY 4, 2022

Whereas Marketing Operations owns the marketing portion of the buyer journey, Revenue Operations expands that to include the sales portion of the buyer journey as well as the customer onboarding/success process of the buyer journey as well. Those four are Hubspot, Marketo, Pardot and Eloqua. What type of experience do I need?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. You can look at it for your entire market and say, “Hey, what topics do my customers tend to care about?” do they read about it?)

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Seismic

MAY 1, 2019

For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. Q: How do you define sales enablement at Demandbase?

DemandBase 40

DemandBase Account Based Marketing Peer-to-peer ABM 40

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Onalytica B2B

JULY 15, 2015

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. Demandbase. Demandbase. Smart move you think, but nowadays everybody is creating more content and volume is certainly not the answer. We’re here to help! Francois Mathieu. ActOnSoftware.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. A seamless customer journey facilitated by a knowledgeable sales team. That’s because it works. This list should not be random.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Customers have been able to use scores with intent data to get better fidelity insights into who is in market. They’ve seen up to 285% higher win rates and 35% higher deal sizes. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Metadata

FEBRUARY 21, 2023

She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. Do you have the information you need to educate potential clients/customers? Why ABM Works. Definitive enough for you?

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Customer Experience Matrix

MARCH 26, 2015

A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Some vendors do this better than others. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Strategic-IC

NOVEMBER 10, 2020

Less than 1% of leads turn into customers. I define account-based marketing as total marketing and sales alignment around who are target customers and the efforts to go get them. They align with the same outcome in mind: to get a specific account as a customer. Demandbase in eWeek. Sirius Decisions. Sirius Decisions.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. The main impact of AI in marketing is on improving the customer experience. Identifying prospective customers (53%). More detailed analysis of campaigns (56%).

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. I remember thinking about that, and you rattled off these customers. Now is the time.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40