Engagio
SEPTEMBER 29, 2023
In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase.
Engagio
SEPTEMBER 20, 2021
At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Adjust your definition of MQLs and MQAs. Collecting the right data.
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Velocity Partners
APRIL 16, 2024
The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. So a lot of companies looked to the third-party intent companies like Bombora, Demandbase, or 6sense. Here’s a final question: you left Demandbase recently.
Directive Agency
JANUARY 9, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
Directive Agency
JANUARY 9, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
Directive Agency
JANUARY 8, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
Perkuto
APRIL 2, 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.
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