Engagio
NOVEMBER 16, 2023
During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM?
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Rich, MRP, Madison Logic, Terminus and more. Here are seven of the top developments we are monitoring: 1.
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Rollworks
DECEMBER 14, 2021
According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Next Steps.
Circle Studio
NOVEMBER 8, 2018
And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.
Rollworks
MAY 21, 2018
According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. Next Steps.
Velocity Partners
APRIL 16, 2024
The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles. SW : Hi Jon. Great stuff.
Engagio
NOVEMBER 16, 2017
We know this is a common challenge for many B2B marketing leaders, so the team here at Engagio has put together this brief resource unpacking this critical question. Let’s break it down: Allocate existing budget dollars to ABM. After ABM, you run fewer events (more targeted) with more budget for each.
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