Savanta

AUGUST 1, 2016

Customer loyalty is critical to any business. This truism sees many B2B companies striving to satisfy and even delight customers. After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Higher levels of customer service.

Customer Satisfaction 120

Customer Satisfaction Lock-In B2B Lead Scoring 120

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Savanta

OCTOBER 22, 2013

Customers are your lifeblood. That’s why every B2B business needs a programme of regular customer satisfaction research. Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Take care though.

Customer Satisfaction 120

Customer Satisfaction Research Tips B2B 120

xiQ

FEBRUARY 25, 2020

xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. The Founder and CEO of xiQ commented that these ratings solidify xiQ’s standing as an ABM market leader. 1 in Account-Based Marketing . The post xiQ – No.1

Account Based Marketing 62

Account Based Marketing Customer Satisfaction ABM Click Rate 62

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 292

Customer Satisfaction Effectiveness Planning Work Management 292

xiQ

FEBRUARY 6, 2020

Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer on G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape.

Account Based Marketing 62

Account Based Marketing Customer Satisfaction Lead Scoring Lead Ranking 62

xiQ

FEBRUARY 6, 2020

Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape.

Account Based Marketing 62

Account Based Marketing Customer Satisfaction Paid Search Agency Lead Scoring 62

BenchmarkONE

OCTOBER 29, 2020

You probably already know marketing automation can help your team save time , improve efficiency, and streamline operations. In addition to automating routine tasks, there are virtually limitless ways you can leverage your CRM for customization and nurturing. And those are things even the biggest marketing budget can’t buy.

Customer Satisfaction 81

Customer Satisfaction CRM Creativity Budget Programs 81

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

xiQ

FEBRUARY 25, 2020

xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. The Founder and CEO of xiQ commented that these ratings solidify xiQ’s standing as an ABM market leader. 1 in Account-Based Marketing . The post xiQ Rated No.

Customer Satisfaction 62

Customer Satisfaction Account Based Marketing ABM Click Rate 62

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 256

Marketing AI B2B Marketing Planning Allocation 256

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Trust Marketing 315

Trust Marketing WOM Marketing Budget Marketing & Strategy 315

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Emails Sent. NPS (Net Promoter Score).

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 208

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 208

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Planning 262

Planning Customer Satisfaction Paid Search Agency Work Management 262

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Customer Experience Matrix

SEPTEMBER 18, 2023

The need for unified customer data has now been so widely understood for so long that we just naturally assume that more companies will have developed it. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customer Satisfaction 111

Customer Satisfaction Work Management Lead Scoring Lead Ranking 111

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Top of Funnel 110

Top of Funnel Work Management Verticals Marketing Management 110

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. This means using data to inform strategic decisions and measure the effectiveness of Marketing initiatives.

Work Management 174

Work Management Planning Marketing Management Customer Satisfaction 174

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

Planning 121

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 121

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. This leads to higher conversion rates and customer loyalty. The benefits of market segmentation are numerous.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Square 2 Marketing

JULY 28, 2020

This is part one of a two-part series on customer service. Customer Advocacy Is Currency And You Need To Grow It. Do you know how happy your customers are right now? Yes, that sounds like a big lift, but without it you might just be wasting almost all of the money you invest in marketing and sales. You should!

Customer Satisfaction 65

Customer Satisfaction Sales Cycle Buy Activities 65

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

CMSWire

APRIL 16, 2024

Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks. Continue reading.

Personalization 125

Personalization Customer Satisfaction Brand Identity Branding 125

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. I am trained with MarTech content.

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 113

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling!

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 94

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 94

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

CMSWire

APRIL 1, 2024

Explore how subscription models and AI solutions are reshaping retail strategies for improved profitability and customer satisfaction. Continue reading.

Customer Satisfaction 127

Customer Satisfaction Marketing & Strategy Marketing Strategy Marketing 127