Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.).

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. in Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. But you only have a tiny budget.

Ad Building 322

Ad Building RSS Lead Ranking B2B Thought Leadership 322

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. White Papers. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. In fact, 46% of the businesses surveyed acquired a customer from Blogging. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. RSS Feeds » SUBSCRIBE TO CIO. Customers dont understand how software vendors work. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So how do we do that? It’s scattered all over the place.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Where should I publish my content , you ask? With almost 4.5

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Scoop.it

DECEMBER 20, 2018

While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. You can check out this example our CEO published when he curated a SlideShare presentation from Rand Fishkin. The problem?

Curation 90

Curation Top of Funnel B2B Thought Leadership Content 90

Online Marketing Institute

DECEMBER 11, 2012

Build, Publish & A/B Test Landing Pages Without IT. Subscribe to the Unbounce Conversion Newsletter. -->. Subscribe to the Unbounce Conversion Newsletter. -->. Do you provide examples of previous customers using or complimenting your product/service? Email (will not be published) (required). The Unbounce Blog.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40