ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Customers want it, and brands that deliver it win. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. ExploreB2B – Explore B2B – A publishing platform for professionals. Storytelling through content marketing, blogs, social media & more. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MARCH 23, 2018

When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media. HANDPICKED RELATED CONTENT: Automating Your Customer Interactions: Get Ready for Chatbots.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They published the eBook as web pages, in addition to the download. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. RankIQ) 80% of online users engage with blogs and social media sites.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Get Customers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. It can be a customer service phone number or an email address. billion in total mobile ad revenue.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Social Media Video Statistics 3.1 Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers. Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. Social Media Marketing Stats. Marketingsherpa ).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6 digital advertising budget this year.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to eMarketer , 93% of video watchers in India watch Youtube. Clearly, YouTube is a phenomenon for social media marketers. According to Statista , 81% of 15-25-year-olds in the US use YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Get Customers. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Similar to what The New York Times , Huffington Post, Forbes , and others do un-scaled.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Published by Hubspot, May 2010. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40