Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Demonstrating Authority and Expertise. Building Trust.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Murrow and Walter Cronkite.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. When you give your customers free high-quality information, it demonstrates that you value them. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Highly engaged customers. More web traffic.

Paid Content 306

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. Quick Takeaways.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. And do customers remember the ads?

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” Find your story.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. American Express Business Class.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

JUNE 8, 2021

Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Understanding the topics and formats that generate the most traffic. Goal : Boost Customer Engagement.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. Duplo Play Ideas.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s relevant, accurate, and compelling, and it educates readers. Now, on to the numbers.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Top Rank Marketing

MARCH 25, 2024

5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent. Focus on educational B2B SEO content and deliver value. Effective SEO isn’t just about generating web traffic.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Great content leads with education and offers specific takeaways.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Optimize high-traffic articles for a better conversion rate. Historical content optimization is the answer.

Traffic 62

Traffic Tactics Optimization Organization 62

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. You’ll put all this together into a content calendar and commit to a cadence of publishing. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Quick Takeaways. Lead Source. Image: CMI.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways. We can help.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. We measure our success in quantifiable ways: search traffic, rankings, subscribers, leads, and new customers.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. Marketing teams all over the world are finding it necessary to pivot and find new ways of attracting customers and reaching their goals. Addressing Customer Concerns.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Webbiquity

NOVEMBER 29, 2019

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more. SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors. Here’s how to get it done right.

SEO 283

SEO Paid Search Agency Lead Scoring Lead Ranking 283

Webbiquity

JULY 23, 2019

Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? Two videos!

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244