NuSpark Consulting

JANUARY 21, 2012

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Demand Generation and Lead Process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

The Mx Group

NOVEMBER 17, 2017

This is why we sometimes add a custom object into CRM systems to store this information, as it is an important element in understanding how an account makes purchases. Can you provide an example of an “account engagement score”? Do you have any economical suggestions for managing offline data and IP targeting?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

Account Based Marketing 94

Account Based Marketing Marketing Report ABM Marketo 94

Biznology

AUGUST 17, 2018

ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. His recommended metric: the amount of time the teams spend on developing the right customers. Think of the customer journey as an “account journey,” said Lindsay Becker and Lisa deDonato form LogMeIn.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. You know that big.CSV file in the sky full of your customers and prospects?

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Sadly, they didn''t publish additional details. million for Marketo.) The revenue figures aren''t on the chart but are public: $77.6

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Read them both! Conclusion.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Adobe Experience Cloud Blog

APRIL 25, 2018

There are real, practical steps that, when applied, not only keep sales and marketing off each others’ backs but help them work together to achieve their goals and engage with customers in a unified manner. Keep the Customer at the Core of Your Efforts. You can’t move forward as a unified team if you don’t celebrate like one.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. Fueling demand generation.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Customer Service 5. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Contents 1. One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. It is important for business owners to know what keywords potential customers are using to discover products and services. It’s what makes SEO tick.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Engagio

JANUARY 27, 2021

And before that he created and co-founded the popular marketing automation software Marketo. “We have a pretty specific publisher network of high-quality sites … The largest social networks, the largest software companies use us for their B2B advertising because they care about that brand safety.” Old Fashioneds.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). How to Unlock the Full Potential of Your Customer Base.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

KoMarketing Associates

AUGUST 19, 2013

Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

MARCH 4, 2016

This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. But how are they defining publishers?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 2, 2016

They talk about account-based marketing (ABM), of course! ABM has recently gained momentum in the B2B community as an alternative to traditional demand generation strategies. It is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Top of Funnel ABM 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

ClearVoice

NOVEMBER 2, 2018

Sponsor: Marketo. Description: Whether you are a Marketo user or not, attendees of Marketing Nation Summit walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing operations, innovation, digital transformation and advertising. Cost: TBA. Sponsor: NA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. Marketing’s Friend.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Leadspace

JUNE 10, 2016

Highlights of the highlights: everyone is struggling to improve SDR effectiveness, the necessity of building a strong Ideal Customer Profile for demand gen, the value of buyer-centric messaging for sales teams and the fact that there exists the term “skilling” to identify the process of getting SDRs together to learn from one another.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience. Really hard.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65