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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

chiefmartech

To encourage entries, we agreed to donate $100 to Girls Who Code for every Stackie or Hackie published. They’ve organized their stack around the loops between these two intertwined capabilities, featuring their own product at the heart of “run” and Marketo at the heart of “do.” fit into this architecture.

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Marketing Automation Trends for 2010

LeadSloth

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Demand Generation?

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Are you publishing on channels where prospects are and are likely to watch? So you’ve created some videos. That’s all terrific.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

This enables closer alignment between the sales and marketing teams and facilitates tighter collaboration on account targeting, which is critical for B2B success. The integration means marketers can convert untapped buyer demand into predictable revenue using the power of Bombora and Full Circle Insights.

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16 marketing automation platforms your organization should consider

Martech

Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Click here to download!