ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Acxiom last week released a new “social media marketing” solution called Relevance-X Social. So Acxiom has taken its own database of more than 500 million email addresses and found the connections for each. The key point here is that Acxiom is using social media to execute traditional database marketing.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Tony Zambito

OCTOBER 18, 2015

At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. Marketing since has turned to buyer profiling to do so.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

The Point

JUNE 1, 2010

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? Games cross all industries and demographics. Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

APRIL 10, 2014

Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. Why does Marketo publish their pricing on their Website?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

MARCH 29, 2007

The marketing engine also maintains some form of customer database—again, I haven’t contacted the company for details—that holds customer preferences and permissions, predictive model scores, and external information such as demographics, billing, and phone usage. Even Web marketers are just starting to get there.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable. In our book, Outside-In Marketing , James Mathewson and I explain numerous ways to enrich data.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Publishing quality content in a steady fashion shows that you’re offering a service or product that is here for the long haul and that you’re not simply looking to make a quick buck.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Hubspot

JULY 10, 2015

Publishers have faced several challenges with the explosion of digital media over the past ten years. Aside from just knowing a reader’s email address, when you unify your database, you can connect this vital piece of information with other data points they may already exist for customers.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Directive Agency

MARCH 27, 2017

With Kerpen’s 2011 book, B2B marketers will learn to listen to and engage with their customers, forging real connections that will in turn inspire customers to spread the good word about their businesses. UnMarketing: Stop Marketing. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2012

–Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” B2B Publishing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Oktopost

JULY 20, 2023

Customer relationship management is one of those subjects that changes more often than it keeps still. The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Here’s what you should know about social media customer relationship management.

Social Media 62

Social Media CRM Media Work Management 62

Convince & Convert

AUGUST 2, 2012

Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. I think we are confusing marketing and customer service. That’s not customer service. Eric : Indeed.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Salesforce Marketing Cloud

MAY 2, 2022

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It even had an early version of customer prediction, showing how often its audience responded to messages. Their marketing response rate? That’s why marketing leaders are all about customer data platforms (CDPs).

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Hubspot

MAY 22, 2015

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Railroads and the Evolution of the Publishing Industry. Yes, this can be done.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Top of Funnel Work Management 28

Content Standard

JANUARY 9, 2015

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective. Are these objectives on your 2015 road map?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Navigate the Channel

AUGUST 21, 2023

Content marketing generates more than 3x as many leads as outbound marketing and costs 62% less, according to the Content Marketing Institute (and multiple other sources). It’s the process of publishing written and visual material online to attract more leads to your business or company. FAQs What is content marketing?

B2B Thought Leadership 65

B2B Thought Leadership Lead Ranking Lead Scoring Content 65

SnapApp

APRIL 3, 2017

The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . I mean, there are over 4 million blog posts published every single day. Now we have a high level understanding of what interactive marketing is, let's dive a little deeper. . Why is Interactive Marketing So Effective?

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40