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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Image Source: Zoho Survey. Image Source: Sprout Social.

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We don’t need a social media ROI model

Biznology

The fact that we are still witnessing the infancy of social technologies leads us to this situation where the ground we’re standing on keeps moving and changing all the time, and very few have been able to establish a clear, irrefutable correlation between the adoption of social media and sustained business results.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Here are 20 ideas.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Repeatedly, I heard how the "younger" professionals, especially Gen Y and the Millennials, are difficult to engage--they work and learn differently, they dont value whats come before them, and so on. For more general information about measuring your KM program, check out our articles Can You Measure the Value of Knowledge Management?

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Content Curation in B2B Marketing

Online Marketing Institute

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. And admittedly, we don't tout the value of product marketing enough on this blog. 4) Customer Success Stories/Case Studies. 2) Product Pages.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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