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Digital Transformation and Continuous Change

Biznology

The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. Where is Digital Transformation Leading? By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. External information is targeted at third-party partners and customers.

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What Is a Blog, & Why Should You Create One

Hubspot

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. What is the difference between a wiki and a blog? What is the difference between a wiki and a blog?

Wiki 101
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Harnessing the Power of Content: Open-Source Software Promotion Strategies

ClearVoice

The Value of Community Open-source projects flourish under the collaboration and contributions of a community of developers, enthusiasts, vendors, and end-users. A mix of technical and non-technical content allows you to offer value and reach a diverse and wider audience. Creating high-value content takes a lot of time.

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Make the most out of Scoop.it content distribution to engage your audience

Scoop.it

Embedding company values and vision into everything the company does. Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Internal company wiki or knowledge base. Then, whenever your topic gets updated or further customized, these places you’ve embedded it on will update in real time, too.

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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Design of your content hub, including icons, background, header, and custom HTML.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing. The system also supports multi-variate content testing, which can be related to customer segments or operate independently. But the significance to marketers may be greater than they think.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

For example, pretty much any kind of campaign would involve creating an email, but only some campaigns require adding custom fields to the system database. The test packages would include score sheets to make capturing this information as easy as possible. Still, they should provide a reasonably valid ranking of the competitors.