Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Gen Z is active on Snapchat, YouTube, or Instagram.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social. Track audience reactions to marketing campaigns.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Keep a closer eye on your industry (and competition).

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Viral Marketing 103

Viral Marketing Work Management Planning Paid Search Agency 103

SmartBug Media

MARCH 19, 2021

Must-read articles: Publishers, curation and algorithms. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Social Media Examiner. The Examiner stays on top of the latest social media platform updates and how they will affect marketers. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. This is not merely restricted to YouTube. Influencer Marketing. Personalization.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. This is not merely restricted to YouTube. Know which channels work for you. Personalization.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Sprinkle humor and repost your customer’s posts with curated hashtags! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. But what’s more?

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Influencer marketing. Live streaming.

Trends 60

Trends Media Youtube Advertising Mediums 60

ConvertKit

AUGUST 17, 2020

When you're working to turn your side hustle into a career —and especially when you're just starting out—you need to keep an eye on your Instagram engagement rate. Pro tip: If you haven't heard Devon's music, check out his special performance on our Creator Sessions series on YouTube. And why divide by the number of followers?

Click Rate 103

Click Rate Eye-Tracking Guidelines Curation 103

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Struggle to keep track of feedback they receive over many communication channels.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

ClearVoice

APRIL 6, 2021

Oftentimes, this concept can be visualized when tracking the steps through e-commerce websites, but it largely applies across all industries. They make car detailing products and offer a live YouTube chat with Larry Kosilla, the founder, as their modal popup offer. Why conversion paths matter in marketing.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Optinmonster

FEBRUARY 21, 2022

ESPs help you design eye-catching emails, automate everyday marketing tasks, and create email workflows. Take a look at how simple it is to embed a YouTube video in your email: Unfortunately, though, that email is still looking a little bland. AWeber also has a wide selection of templates to help you fast-track your email design.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 96

Enterprise Management Social Media Work Management Marketing Management 96

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Social Media 94

Social Media Media Cross-Selling Paid Search Agency 94

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do? Is It Worth Hiring a Paid Social Media Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

ClearVoice

APRIL 18, 2022

That’s why we need to talk about curated content. Created vs. curated content: What’s the difference? In a broad marketing sense, there are only two types of content on the internet: created and curated content. What is curated content? Unlike created content, you don’t need to invest anything into curated content.

Curation 80

Curation Marketing & Strategy Marketing Strategy Top of Funnel 80

Zoominfo

SEPTEMBER 4, 2018

Before you roll your eyes and click away, take a deep breath. Instead, we want to focus on something slightly less talked about: YouTube and video optimization. But, in reality, modern YouTube is so much more than that. In fact, YouTube is the second most visited website online. An Introduction to YouTube Ranking Factors.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020. Dive in: [link].

Social Media 139

Social Media Webinar Metrics Media Best Practices 139

Sprout Social

NOVEMBER 20, 2023

Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. They can also help brands and influencer communicate or track campaign analytics.

Work Management 99

Work Management Marketing Management Budget Programs Paid Search Agency 99

Marketing Insider Group

MARCH 28, 2024

Here are a few tips for getting new customers excited about your business with thank-you cards: Include a social media offer in your card. Along with sending a personalized note, incentivize the new buyer to mention your brand on social media by promising a special promo code or coupon when they spread the word.

eCommerce 204

eCommerce Tactics Budget Programs Work Management 204

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Why You Should Hire a Paid Social Media Agency.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Marketing Insider Group

FEBRUARY 9, 2021

Start measuring your monthly website traffic and unique page views so you can track progress month over month. Conversions: Tracking conversions will tell you how many leads you’re gaining from your website. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Brainstorming new ideas.

Content Marketing 361

Content Marketing Planning Paid Search Agency Lead Ranking 361

ClearVoice

OCTOBER 30, 2019

From social media media marketing tips to the industry’s latest reports, we’re compiling recent news for you to review and digest in this week’s #ContentRadar. This weekly curated #ContentRadar features the latest news, trends and topics that will be beneficial to you. 10/15/19).

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Hubspot

NOVEMBER 27, 2019

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I'm passionate about everything involving social media -- especially Twitter. Tweet consistently.

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Twitter Consulting 100

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

seo.co

JUNE 13, 2021

Since Google captures all the user data, user behavior and keeps track of how people access and use websites, it helps businesses keep tabs on their real-time consumer behavior to drive more traffic. Curate Content Based On Trending Topics. Keep Track Of Your Competitors’ Performance. What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

Sprout Social

JANUARY 30, 2020

Plus, replays and broadcasts can be uploaded to the likes of YouTube to help build out your channel and score search traffic at the same time. PPC and social ads. Organic social media. Social media has become integral to SaaS marketing at large. Curate product feedback and ideas. Let’s talk tactics.

Webinar Metrics 94

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 94

Optinmonster

NOVEMBER 4, 2021

But, getting started on the track to launching a successful eCommerce site can be intimidating. Site Monitoring and Statistics : tracks trends and customer behaviors to help you optimize your store. 7) Promote on Social Media. Social media is the final key to unlocking your successful eCommerce site.

eCommerce 69

eCommerce Tips Tools Lead Scoring 69