Remove Curation Remove Ethics Remove Guidelines Remove Transparency
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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This skill will accelerate and broaden the scope of creative concepts that can be generated and tested, challenging traditional branding methodologies by encouraging out-of-the-box thinking that existing guidelines may not anticipate. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

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The latest marketplace updates you should know

ClickZ

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. You can draw valuable insights from Amazon’s Prime Day guidelines to optimize your own stores and promotions effectively.

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How to Create an Effective Email Outreach Strategy

Sharpspring

Create communication guidelines for your reps to follow. This is important because authenticity is impossible to fake, so be transparent. Create communication guidelines for your reps to follow. Curate what they are saying online and turn it into content (generate more customer reviews this way as well).

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

The article used to be called the Bulk Sender Guidelines and lives under a help section on sending bulk email. That probably sounds scary for most subscribers, which is even more reason to follow Gmail’s guidelines. OK, getting down to what the guidelines actually are…. Catchy, right?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Originality will be more of a differentiator than ever.” ~ Michelle Garrett , PR Consultant and Writer, Garrett Public Relations Also see advice for 2024 Michelle curated here: 24 Marketing and PR Experts Share Insightful Advice for 2024 13. Great leaders make clear and transparent communication a top priority.