Remove Curation Remove Distribution Remove PR Remove Twitter
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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them? Content Development & Distribution.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

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5 Ways to Get More People to Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Click To Tweet.