KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Not all technology companies can have the widespread reach of Apple or Google.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion. Final Questions to Ask Yourself.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. So go nudge your PPC counterpart and find out what the money keywords are.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

APRIL 23, 2013

Non-Branded keywords had a negligible impact on sales and revenue. Despite this reality, there are still several benefits to advertising for your own brand, especially for B2B marketers, including: The High CTR% associated with branded search can have a positive impact on account wide quality scores. Study Takeaways.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 21, 2018

And once you’ve got that, you’ll want clicks that convert profitably with a shorter sales cycle. Letting Google pick the winning ad. Focusing entirely on clickthrough rate without any thought to how the click performs later in the sales process. When you assess how ads have performed, measure them like this: CTR.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131