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Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

One of their most interesting observations (slide 115) was how the pendulum of enterprise software sales has swung over the past 20 years: Before SaaS, in the 1990’s, old-school enterprise software sales was infamous for multi-year contracts and aggressive cross-sell, account penetration tactics. Don’t block the exit.

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12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President

Hubspot

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two. You reference price or "low costs" in your outreach email.

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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot

SaaS selling — and SaaS revenue — are distinctly different from traditional sales and require a new approach to maximize their potential. SaaS businesses should also make a concerted effort to establish reliable contracts, identify and convert new customers, and increase monthly revenue generation through both upselling and cross-selling.

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Is paid social advertising still worth it in 2023?

Metadata

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

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How to Get Past 'I Don’t Have Time For This' & 4 Other Common Buyer Brush-Offs

Hubspot

Brush-offs are time savers — ways for prospects to get you off their back without much regard for what you‘re selling or how you’re selling it. Salesperson : “Well, if you looked at us last month and crossed us off, that was probably the right decision.” That means learning to be disruptive. Easier said than done. Not so fast.

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Don’t Settle for Bad Customer Service from Your Data Provider

SalesIntel

HubSpot has outlined some of the eye-opening statistics on the impact of customer service on both vendors and clients. However, once a customer gives you their money, they need to be assured that you will offer quick and satisfactory customer service and deliver on the commitments made during the sales process. Schedule a Demo.

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The Client Pitch: What It Is & 7 Tips for Nailing One

Hubspot

Getting to the home stretch is a struggle in itself, so if you manage to get to the finish line with a potential client, you'd better know how to cross it. The process of "crossing the finish line" in this context is most commonly known as a client pitch. Lock in on the right clientele. Conduct thorough research.