Martech companies talk customer-centricity, but can they be customer-centric?
chiefmartech
SEPTEMBER 13, 2018
One of their most interesting observations (slide 115) was how the pendulum of enterprise software sales has swung over the past 20 years: Before SaaS, in the 1990’s, old-school enterprise software sales was infamous for multi-year contracts and aggressive cross-sell, account penetration tactics. Don’t block the exit.
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