SalesGrape

DECEMBER 3, 2023

By staying top-of-mind, businesses can identify upselling or cross-selling opportunities while ensuring customer satisfaction remains high. Another best practice is to maintain regular contact with existing customers through follow-up calls or personalized emails. Please correct the marked field(s) below.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. And that’s where Lead Generation Strategies come in!

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Optinmonster

JANUARY 28, 2021

Are you looking for a lead generation tool for your eCommerce store but can’t decide between OptinMonster and Privy? If you run an online business, you know how important it is to grow your email list with high-quality leads. OptinMonster has more optin campaign types than any other lead generation software on the market.

Lead Generation 96

Lead Generation Generation Leads Lead 96

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Valasys

MAY 28, 2020

As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors. Event Marketing provides you with an opportunity to follow up the leads. Squandering the trade show leads isn’t a wise idea. 9 Ask for Relevant Information.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Graham

OCTOBER 27, 2020

B2B lead generation needs to adapt. Here are 5 things (there are more) that I’ve discovered during the coronavirus pandemic and changes I’ve made to my lead generation. An easier sell. ” Develop a nurturing programme that maintains your brand’s visibility (without the hard sell).

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Once this is done, delve further into keyword research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. When asked about the biggest challenges with lead generation , the results were more varied. Cross-Selling & Up-Selling: Personalized Approach.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start? Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

ViewPoint

SEPTEMBER 24, 2015

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Is Account-Based Marketing the Holy Grail for lead generation or a black box solution?” Well, it’s neither.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

Hubspot

JUNE 25, 2019

Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. What is outsourcing in marketing and lead generation, anyway? But first -- what is outsourcing?

Lead Generation 77

Lead Generation Sales Qualified Leads Lead Ranking Generation 77

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration.

Automation 85

Automation Marketing Websites Work Management Conversion 85

Lead Forensics

APRIL 16, 2024

Unleash the Power of Lead Generation (Increase Qualified Leads) Forget cold calling random numbers. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP). Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Lead Forensics

APRIL 11, 2024

That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. In today’s competitive B2B landscape, every lead counts.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? In a recent ITSMA survey , 84% of marketers said ABM generated a higher ROI compared to other marketing programs. How ABM Differs from Traditional Lead Gen. When ABM Makes Sense.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Martech

FEBRUARY 19, 2024

Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 99

Acquisitions Marketing Budget Analytics Allocation 99

ViewPoint

OCTOBER 1, 2015

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 1) Marketing must lock arms with sales and have a solution selling mindset. You can’t just “align marketing and sales.”

Account Based Marketing 120

Account Based Marketing Lead Generation Sales Qualified Leads Marketing Automation Services 120

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

Tactics 127

Tactics Work Management B2B Marketing Marketing Management 127

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 72

Promotion Cross-Selling Bundling Advertising Agencies 72

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. Recognize the Importance of Customer Success Lead generation alone is no longer enough to sustain growth. As marketers, we have a unique opportunity to support customer success.

Paid Search Agency 94

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 94

Marketing Insider Group

JULY 22, 2020

66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads. Cross-Sells and Upsells. 30% boost in revenue. Shorter sales cycles with a 27% quicker trajectory in profit growth.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

SalesGrape

NOVEMBER 18, 2023

Follow up consistently: Building relationships takes time; therefore, consistent follow-up calls are crucial in nurturing leads generated through initial contacts made during telemarketing campaigns. Tracking conversion rates helps identify areas where improvements may be needed in terms of lead nurturing or sales strategies.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Zoominfo

FEBRUARY 10, 2021

But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. How Do You Maximize Customer Lifetime Value (CLV)? Building closer relationships with current customers is the basis of maximizing your CLV.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Can't they sell on their own merits? Don't sell with negative competitive messaging; it doesn't suit you. In fact, we bring value to each other. Collection of Sales 2.0

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Can't they sell on their own merits? Don't sell with negative competitive messaging; it doesn't suit you. In fact, we bring value to each other. Collection of Sales 2.0

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. If you aren’t already using sales intelligence tools for both your sales and marketing teams, you’re missing out on valuable lead generation opportunities.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. For example, recognize and reward successful lead generation initiatives that involve collaboration between sales and marketing.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Only B2B

AUGUST 22, 2022

You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. Selling relevant add-on tools and accessories to your consumers gets simpler once you’ve determined the problems they’re having. Must Read: The Benefits Of Interactive Content For Lead Generation.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ANNUITAS

MARCH 21, 2023

As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. We will continue to watch how Adobe builds this out as a more cross-functional nurture engine.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Optinmonster

JUNE 26, 2023

We’ve separated our example workflows into 3 categories: Lead generation Customer engagement Generating revenue Let’s start with lead generation workflows. Marketing Automation Workflows for Lead Generation Lead generation is when you identify and attract potential customers for your business.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Examples 58

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Rev

JANUARY 11, 2023

Research shows that leads generated from inbound marketing cost 61% less on average than leads from outbound marketing. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting. But what exactly is inbound marketing? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Refine Lead Qualification. After your sales and marketing teams align to create the perfect lead generation strategy, you want to target leads that are fit to purchase your product or service.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182