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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

To facilitate your online and offline networking efforts, use a free CRM tool to stay organized, keeping track of who you met with, when, what you discussed, what kind of follow up is needed, etc. just make sure to choose one that will let your export your data to more professional CRM tools down the road).

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

200% ROI on PPC in 2011. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up.

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Strategic B2B Budgeting for Growth [Updated]

Golden Spiral

Trade shows. After implementing and refining processes for foundational CRM, marketing automation, and SEO and marketing dashboards, look for ways to enhance performance through technology and automation. What percentage of my overall budget went into the different categories? Positioning and Messaging. Public Relations.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Just be cautious about how aggressively you use the alerts to “shame” reps into complying.

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8 Ways to Boost Your Professional Services Marketing Budget

Hinge Marketing

Note: some industries are better suited to trade shows than others, so balance this guidance with your past experience.). No CRM Follow-up. Use your CRM to manage the entire process. Best Bang for Your $$. Instead of exhibiting, try landing a spot as a speaker at the tradeshow or conference. No strategy.