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B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75
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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

Pay-Per-Click (PPC) Advertising For a more aggressive, but effective marketing strategy, consider PPC advertising, such as Google Ads. Consider PPC advertising like Google Ads for immediate visibility. Yes, you can do similar PPC with Bing, but the majority of web searches (84.69%, as of early 2023) happen on Google.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so so it’s best to outsource most of these functions to freelancers or small agencies.

Startups 213
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How SAGE increased goal conversions by 13% for a SaaS startup during COVID-19 with no budget increase

Sage Marketing

One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. Webinars, virtual trade shows, and zoom meetings became the new norm, however, we did not know if they would generate the same numbers in attendance.

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us.