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7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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3 Tips for Efficient Wait Steps in Marketo

SmartBug Media

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Know When Marketo Wait Steps Shine. Right now, big decisions are happening about when and how to re-open our economy. In a small way, marketers can relate. In any marketing campaign, knowing when to wait and when to re-engage is key.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

For example, rather than cutting and pasting or manually typing into third-party prompts, users can simply pick from a prompt menu and get more immediate and — with grounded data from the CRM — potentially more accurate or effective results.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). See www.raabguide.com/vest for details. Thanks, guys.

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LeanData Q&A with Daniel Carpenter, VP of GTM Operations at VMware Carbon Black

LeanData

Having a RevOps structure in place ensures that sales and marketing are in lock step on go-to-market strategy, planning and measurement, supported by insightful reporting and effective operating practices. LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation .

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Engagio

Chances are if you’re reading this, we can safely assume your company has a CRM and. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo.