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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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HubSpot Product Update Roundup for April 2024

SmartBug Media

In this new reality, HubSpot makes it easy for businesses like yours to quickly understand and implement AI-powered solutions so you can get back to what you're good at: delivering value to your customers. Learn more about these exciting new updates from Service Hub, Content Hub, Commerce Hub, and HubSpot AI.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that.

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Driving Success Through Metrics

SmartBug Media

But companies should also be on the lookout for drops in satisfaction rates—caused by, for example, a product malfunction or clunky UX—which can lead to friction and frustration. Companies who keep a finger on the pulse of their Customer Satisfaction Score (CSAT) understand exactly where their customers stand in terms of overall happiness.

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Migration Checklists for Moving into HubSpot

SmartBug Media

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. Oftentimes, Excel spreadsheets and legacy email systems can’t scale at the rate an organization’s leaders want to grow. Service Hub: Tickets, ticket pipelines, and so forth.

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Aunt Betty’s Secret CRM Recipe

GreenRope

Aunt Betty’s Secret CRM Recipe. GreenRope’s Complete CRM is a family recipe made from hard work, love, and a little holiday magic. Here is the perfect recipe for a successful Complete CRM, sure to get you to the coveted adult table! Written by: Melissa Filich. We finally made it to the end of 2020!

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Some of them are free while others are paid – but all bring in enormous value to the sales process. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.